Why can't virtual operators play?

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To say that over the past year, the internet has changed a lot of things, from a taxi to send red envelopes, from "Phase Kill" to "Love", there are scenery listed, also related to stop fines. But there is something about the banner of the Internet that hasn't changed--virtual operators, 42 licensed, less than half of the real business, and only a few of them are struggling to survive with a little water. The original of the fierce follow-up and now the embarrassment of loneliness, like many hastily married to the giants of the female star, nominal.

Can't play, probably for the following reasons.

First, brand awareness is not built up.

Look around your relatives and friends colleagues, there are a number of the virtual operator is changed, that is, to change the number, it is also inevitable that the salesman's own network of interests driven, or even change the number, is not commonly used, shape with the chicken. Not to mention the fact that many people don't know about it.

The status of traditional operators like QQ, the same, after years of accumulation, has been deep into the spinal cord, few people will be a fresh or a little bit of a small interest in the temptation to replace the so-called forex, Sina UC and so on. In addition to the first snail move called loud, other small partners are "not enough". Not to mention snail mobile also make a stop of the Black Dragon Incident, full dozen to see the traditional operator's face, who will have confidence to change your number, listen to your play? Snail Mobile's 1 million users believe it is also full of moisture.

Of course, even if you want to shake the status of traditional operators, it is not a year or two years, to do a good job of playing QQ and MSN preparation for the protracted war. And you have to be a real DAO * * * to fight, only this possibility.

Second, the monopoly industry, the profit is meager.

No cognitive, but also, you hit the money, you can hit the user, just like the recent chauffeur service, the author personally experience, taxi home to 16 dollars, to play a car home spent a dime (full use of the merchant's various coupons), service and good, less money, who does not play the car, who silly.

Virtual operators can not build their own network, no number resources, the status will be similar to SP Enterprises, which shows that they have to rely on the three operators to survive, according to the agreement, can not play a price war, want to smash money can not be smashed. In fact, to help traditional operators to promote business, the two sides have a reasonable division. Traditional operators say, kids, you have fun, just play. How to play is OK. But I have to go home 10 o'clock at night and have to finish my homework before I play. Can you play it well?

In order to this birthright, virtual operators have to play "free communication", "resource unclear 0" "Net purchase Rebate" and other new ways to explore the so-called differentiated competitors. So, how much cheaper than a landlord in the east? Whether it is "1700", "1705" or "1709", it is ultimately telecommunications, mobile and unicom. You think that the temptation to break your teeth will pry the user's sleeping mind.

In other words, it is a matter of national information security industry, Monopoly is also justifiable. The virtual operator should be given more preferential policies. For example, in 2001, when the virtual network operator license was issued in Hong Kong, the first licensed mobile communications program was given the power to launch a cordless phone card service, and 3G operators were required to lease 30% of the network to virtual operators.

Third, there is no real "internet +" mode to do it.

On the basis of not "father", nor is it possible to do business, with the British mobile virtual operator-Virgin Mobile as an example, currently in the United Kingdom, the United States, France, Australia and other countries to provide mobile communications services, and in many countries, users to break through the million mark, become the largest virtual operators in the region. Virgin Mobile did not compete with traditional operators, but found a vacuum in the market, targeted at the traditional operators of low-paying users (15-29-year-old young people), targeted launch of related services, and finally one success.

At present, the traditional operators in the acceleration to traffic management transformation, and virtual operators are also playing traffic this old terrier, but also are eager to communicate this portal, let users play their own products. Did not do the real business innovation, did not really will "Internet +" mode to do, or the new, believe that really can play up, with some overbearing traditional operation compared, or there is a certain advantage.

China's communications market is a trillion-level market, the traditional consumer communications market size of about 1.5 trillion yuan, to suning interconnection gain communication as an example, even if only to reach its 1% market share, the market size of the gain communication category will still reach 15 billion yuan, the virtual operator market is still very large, but has yet to be developed. The traditional carrier change is a matter of sooner or later, according to the Law of Internet development, finally win the user, will win the market. The virtual operator, though slow, is a good start.

Virtual operators should not be discouraged, learn from foreign success stories, to find a suitable operation model. For example, how to truly provide users with a variety of "cross-border" services other than basic communication services, such as connecting users basic communications, daily life, financial management, social entertainment, a diversified service platform. This is perhaps the difference between a virtual communication operator and the traditional carrier of the characteristics of the ultimate win users. (New discoveries of science and Technology, Constantine/Wen)

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Why can't virtual operators play?