Why can't your website help you to make money?

Money

The website is more and more, because everybody wants to use the website to help oneself make money. However, it is not too easy to make money for the site, and over the years, I have studied a lot of silent money-making sites, but also studied a lot of people who spent a lot of energy but Jeangin didn't make money. If your site has not yet helped you make money, if you also want to make a profitable website, please read this series of articles:

One reason: The profit model is not clear enough!

Many friends in the site before, think very very simple, because they have such a concept: first the site bigger, and then consider the profit. It may be that many senior Internet people agree with this idea, because you can come up with a lot of successful cases over the years to prove this concept, such as Sohu, Sina, NetEase, and other major portals, they did not think about how to make money, just how to make the site bigger, and then really make a lot of money. However, Wang Tong that if you use this concept to engage in Web sites, your chances of success will be very very small. You might ask why?

As we all know, many of the truth is not true, it only adapts to a certain time period, in this time period it is a very correct reason, but after this time period, it will become a false truth. First make the website bigger, then consider the profit. Is such a truth. Because:

 The Internet is not the current economic development of the biggest trend: grasp the big trend to make a lot of money, grasp the small trend to earn a penny. The Internet at the end of the last century, it is the largest trend in 10 years. For the original site, they grasp the trend, as long as they do not die, the future to make money is certain, so they do not have the energy to consider how to make money, to consider just how to make the site bigger, how to attract more people's eyes. Now, the Internet is still a very big development trend, but it has been slowly mature, more and more people to do, more and more fierce competition, is not the biggest trend of development.

 can rely on the wind to support their own, now can only rely on their own to support themselves: a paper plan can be a lot of money, and the wind has a very small stake in the investment. But now it's gone. VCs don't give you money for a simple dream because you're trying to make it happen. So you do the site, at the beginning can only rely on their own to support themselves. If you want to spend money on your own, and you can only start making a small profit on your own website, venture capital may invest in you,

 Early Internet competition is not fierce, now the Internet industry competition is more and more fierce. Just entering China, the sooner you do it, the easier it is to get the biggest market share at a lower cost. That's what everybody says, preconceptions. At that time, because there is no competition, so no matter what websites are very popular, traffic is very easy to get up! (Whenever I think of the first three portal appearance, many netizens will send out such a sigh: Now it seems, the original three major portals is what broken site Ah, to my present ability, one day can make a better than they are the site. Unfortunately, you did not have this ability, now many people also have this ability, and now the three major portals are not the original so shabby, you can not go beyond. ）

This era, changes too quickly, "first the site bigger, and then consider the profit" such words are not suitable for the current beat.
If your site hasn't helped you make money right now, the most likely reason is that you're still under this backward mindset.

You want your website to help you make money, first of all, before you do the website, you must make clear the following questions:
1. What is the profit model for each stage of your website?
2. Are these profit models reasonable?
3. The website has those conditions can start to achieve profitability?
4. What are these basic conditions, respectively?
5. Do you have the capacity and resources you have now?

The second reason: positioning blind pursuit of all-inclusive

You are well aware of your site's profit model, but your site has not helped you make money, so it is likely that the positioning is not good? On the location of the site, often some friends make such a mistake: positioning blind pursuit of all-inclusive

Here I would like to tell you a true story: I have a friend, height 1.8-meter, physical fitness is very good, speak very bold, Sun Tzu Art of War, 36, 鞥 Classic ancient books can be memorized, personal ability is super strong. He was a college graduate in 89 (the year of the 64 incident), after four years of physical education teachers went to the sea and friends to do business, 4000 yuan to start operating sporting goods, and later in the national development of dozens of chain stores, assets up to 7 million, 97 time by the overall environmental impact plus chain stores difficult to manage, gradually go downhill, a few years after the fall. In 2002, he was 60 years old, he completely abandoned the traditional business, and then went to a very broken computer school for two months, and then began to work in the Internet company to do their own website. When his site did three months, I met him, I saw his site, I was stunned, because I can not believe that the site was done by himself, because from its content, that an atmosphere of the site needs at least dozens of people to complete. Because the character is more congenial, so we two people in Shanghai Yangpu a small restaurant to drink a catty Erguotou after became a friend.

After 1.5, that is, the summer of 2004, we met again, I looked at his website again, found still that way, the main site of the daily traffic or I helped it in each navigation site after the landing of those few poor traffic. Moreover, the site is still not profitable. But for more than a year he had worked almost every day for 18 hours, and his arms were often too tired to lift. Seeing this, I simply asked him to come to me and help me do some simple things while doing his website. I had already realized that it would be difficult to work with a personal effort to do such a website, even if it was a hundreds of thousands of plus a few people to operate. So I tried to get him to change his business strategy. But for him, it is difficult to change, because the change strategy is equal to the many columns and content, which he spent nearly two years of work to do out of the things, it is too difficult to give up. So, I can only silently support!

Another six months passed, and then six months, my brother is still full of passionate efforts to do this site, and after some of our promotional strategy, the site's traffic has reached tens of thousands of IP per day traffic, but the site is still not making money. Even though he hasn't made any money for three years, he's still very passionate. His personal ability and personality is so strong that I have to admire!

But, a whole two years, why such a very large industry portal can not make money? This is the website we are going to discuss today is not yet the second reason to make money: blind pursuit of all-inclusive!

For a website, the blind pursuit of all-inclusive at the beginning is very dangerous, because such words, it is difficult to highlight your strengths and characteristics.
For a personal site, the beginning of the blind pursuit of all-inclusive is more dangerous, because such positioning, will make you do more and more tired, physically and mentally tired. Because although a person's ability may be unlimited, but energy is limited after all. From planning, development, editing, maintenance, operations all need a person to do a large integrated industry portal, certainly in many ways do bad.