Why is the demand level reduced?
Many years ago, people's demand for notebooks is to be able to browse the web, watch video, deal with work, play games and so on, summed up nothing more than office and entertainment two projects, which is still promoting the development of electronic consumer products two major factors. But with the rapid development of smartphones and tablets, some of the light office entertainment needs of laptops and desktops can be replaced by more lightweight and portable mobile devices, so laptops don't seem to be so noticeable.
In fact, for most people notebook is still one of the indispensable equipment, but we have to use it less opportunities, when you can use the All-weather mobile tablet computer to watch video, reply to work emails when the need to open more complex notebook computer?
Once consumers begin to focus on products that can replace laptops to some degree, the demand for laptops drops, and the product is tablet computers and smartphones.
So the substitution of the notebook to increase the demand for consumers to reduce the current market in the notebook no longer enjoy the root causes of high attention.
What are the notebook manufacturers doing?
Many years ago, notebook manufacturers launched a "netbook" entry-level notebook, but netbooks are not products to revive the market, it is more like using ultra-low prices to stimulate consumer purchases. As the name suggests, the basic concept of netbooks is to be able to access the Internet, netbooks are generally using Intel Mobile processor, performance is far less than today's entry-level notebook, but at that time also has a huge volume of shipments.
But everything's fine with the advent of the tablet computer with the wind, because the product is simple, difficult to produce, in addition to the international major netbooks and a large number of Shanzhai brand to kill into the market, so the market by price competition has become more unhealthy.
The advent of the ipad could be said to be the death knell for netbooks, stronger performance, longer endurance, lighter fuselage, and so on, which have proclaimed the need for netbooks to remain in existence. With the growth of the tablet computer market, netbooks are quietly disappearing.
In recent years, PC product shipments continue to decline, notebook prices have been lower, and mobile phone price continues to lower, the notebook industry, there is no one like millet general manufacturers to bring subversion, now the industry's recession can only blame the manufacturers themselves not enough effort.
After the death of the netbook, Intel has introduced two concepts of ultra-polar and two-in-oneness devices. Ultra-Extreme is once considered as a strong competitor of Apple MacBook Air, the market has developed to this day, the concept of hyper-polar is no longer mentioned by manufacturers and consumers, many users even still do not know the "super-Ben" and "ultra-extreme" what is the difference. The answer to the market is already clear, as PC sales are down and Mac computers are growing.
The two-in-oneness device was frequently mentioned last year, and in the past half of the 2015 has barely seen the new news. Is the second one successful? Market point of view it did not save the tired PC industry, the product's point of view, although there are such as Lenovo Yoga General star products, but really worth recommending everyone to buy the two-in-one device is not many.
Whether it was a super or two in one equipment, PC manufacturers in the notebook on the lack of imagination, notebook development is nothing more than light and performance, counter mobile product development routines: narrow border, HIFI, Super clear screen, camera ... These elements are rarely seen in notebooks, and even though there are some innovative designs on hardware for individual products, the hardware becomes a bit of a chicken because of the lack of software and operating systems.
In fact, this and the above mentioned the substitution of the notebook to increase the consumer will not spend more time in the notebook has a very big connection, as a commercial company, each manufacturer must pay attention to the consumer focus on the high profits of hot products, selectivity is the inevitable phenomenon in this process. Notebook products, with falling prices and declining profits, are clearly not going to be the focus of major manufacturers.
Product homogeneity of serious innovation difficult to increase
Finally, we return to the product to see, in fact, most of the current market products do not get high enough attention can only blame themselves, stay in a few years ago, the design, no progress of the control experience and the constant work and materials for everyone to pay attention to it?
Although the current mobile phone market is also faced with the problem of homogeneity, but each manufacturer has its own differentiated elements, such as Oppo flip camera, millet miui, Vivo HiFi, and other notebook products, may be able to call the difference between the elements only ThinkPad's keyboard, The narrow border of the new XPS, Apple's OS X, and only the narrow borders of the new XPS are a major breakthrough for notebook products, and in the mainstream price of products can only rely on cost-effective to seize the market.
Full Text summary:
In fact, the demand for notebooks is still there, but this kind of demand becomes more and more pure and more unitary. When you need a lot of text input in the open, audio and video processing and other work when the notebook is still your first choice, no keyboard tablets and mobile phones in the short term can not replace the notebook as your main productivity tool.
In addition to the recent hot game of the market has been a certain degree of concern, the game has become a notebook industry a major development direction, and has been the manufacturers to promote the netbook, ultra-polar, two-in-one concept is different, the growth of the game market is entirely driven by the market and consumers, It remains a major growth point for the entire PC market in the foreseeable future.
But compared to mobile phones and wearable devices, notebooks are still limited in attention, consumers do not want to put too much money in their notebooks, you can buy the iphone six thousand or seven thousand yuan in minutes, but do not want to pay the same price for a laptop computer, many people change their mobile phone every year, Notebooks have been in service for three years, four years or even longer, perhaps because of the excessive hardware performance of the notebook has caused consumers to lose the power of replacement, the deeper reason is actually very simple--we no longer rely on the notebook as before.