Why do you want to use the two level directory for the blog that attracts the chain

Shandong SEO has in the past talked about the optimization of the site's external links is one of their own registered independent domain name to create a blog to attract outside the chain. Because the content of the blog is usually more personalized, commercial is not strong, if you can actively integrate into the industry blog Circle, and the authoritative blogger on a topic for discussion, can attract a lot of high-quality external links. However, to create such a blog to use the level two directory, rather than the subdomain, why? For the following reasons:

　　

One, the sub domain name is an independent website. We may all know the level two directory and sub domain name difference, also know to do SEO use sub domain name, but to make two level directory of the truth. Here, may wish to simply say, that is, the search engine will handle the domain name as an independent website to treat, for example, the search engine will think that http://www..xx.com and Http://china.xx.com are two independent websites. And if you use the level two directory http://www.xx.com/china/, then it is indeed exactly a part of the site http://www.xx.com/.

　second, the use of subdomains will make the site weight, PR value and trust degree dispersed. of course, but in terms of http://china.xx.com,http://www.xx.com/china/these two URLs, the former is obviously authoritative, because the search engine will take this URL as the homepage of the site. In addition, it has been observed that the main domain name many times will also pass a small amount of trust to the subdomain. But from an seo point of view, use a level two directory as much as possible, rather than a subdomain. Because the subdomain and the main domain name is two completely different sites, if the use of sub domain name, it is equivalent to you to promote the two sites, the site Baidu weight and PR value and trust degree will be dispersed by these two independent sites. It is difficult to achieve the effect of concentrating on winning.

　third, the use of subdomains will make the site more and smaller, and thus dispersed, the role of level two directory is the opposite. previously mentioned SEO is very important point is the site content and the quality and strength of the site itself, the size of the site is one of the important indicators. The larger the site, the more content it contains, and the more it will help the user, and the higher the trust it accumulates. So the whole site theme is closely related to the premise of doing the site as far as possible using two directory. The situation is special, when compelled to enable the sub domain name. For example, your company's product line is more, and the product line between the difference is relatively small, then the need for different product lines to use different two domain names. Also sometimes international multinational companies, because the company is too large, in order to highlight the geographical characteristics and the company's operating convenience, will be in different countries using different level two domain names, this is necessary. In fact, this does not appear to be in line with SEO, but in fact it is also taking advantage of the relevance of SEO and other strategies. But for a small and medium-sized enterprise, the use of level two directory to avoid subdomains is not a very sensible choice.

From the above analysis can be seen, engaged in SEO optimization site, is able to use the subdomain domain name, do not use the subdomain. On the contrary, the use of level two directory is extremely advantageous. We are talking about the use of blog to attract the outside chain, the purpose is still want more people to patronize our own hard to run the site, to provide the site weight and ranking, increase trust, which is more necessary to put the blog in the level two directory, so that both the search engine also for users, can reflect the increase in experience. Because, put the blog on the level two directory, has the following benefits:

1. Can continuously increase the content of the site, and constantly expand the site capacity.

2. Increase the amount of collection, increase the user experience, reduce the bounce rate.

3. Increase the user's access to other sections of the site.

4. Constantly accumulate the overall weight of the website, PR value and trust degree.

5. Attract a lot of external traffic.

6. Improve the search engine on the content of the site crawl interest, and constantly increase its goodwill to the site.

In short, to attract the chain of the blog to use the level two directory, rather than the subdomain, so that the benefits are many, interested webmaster may wish to try.

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