Why does Alibaba want to run the SME website?
Ali's news has been more recently, such as: Become an International Domain name registrars, this is the expansion of business content, is positive.
There are also negative, Ali shareholders in Hong Kong group action, Ali, said because of the decline in Ali stock, resulting in 150 billion evaporation. Shareholders are greatly dissatisfied.
A time stock drop is a fact, why?
Because the number of registered customers is falling, which means that Ali's income growth is declining. Old customer renewals are falling, which means Ali's original position is at stake.
What is the reason for this situation?
Is Alibaba's website has reached the limit to the customer's accommodating degree.
Originally, if a website is well run, there is no limit to the capacity of the traffic. But the flow of Alibaba's Web site has been declining since 04.
At the same time, Ali's registered clients are growing.
Two-phase comparison, the same customer in the Ali site less business opportunities. This is also a lot of old customers complain in Ali as a member more and more do not bring much business.
How to solve this problem?
Ali's moves: to become a domain name registrars, provide space for fee members to make more professional website. Adding a new business to stabilize the original position
, Domain name registration fee, space fee and database cost.
Does it help?
Hard!
The reason is very simple, to 25 million registered users and 250,000 of the toll members to do the site, and let this site group has a good marketing role, not short-term can work.
Do bad, but have a negative impact.
Did Ali do well? How to design Enterprise's own website from the angle of enterprise marketing, this is a huge project. You don't have to do it to be good.
25 million of the Web site's production workload, and the uniqueness of each site, if maintained? In particular, the industry's corporate website marketing is guaranteed. Oh.
and Ali original Business-to-business platform is completely different, the original as long as the registration as a member, short-term, or even a day, there will be opportunities to come, but the enterprise site to achieve this
The effect is not short-term can do.
It's not the same concept to do a good job with 250,000 of sites.
For small and medium-sized enterprises to create a website, is a social project, not which company can eat alone.
The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion;
products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the
content of the page makes you feel confusing, please write us an email, we will handle the problem
within 5 days after receiving your email.
If you find any instances of plagiarism from the community, please send an email to:
info-contact@alibabacloud.com
and provide relevant evidence. A staff member will contact you within 5 working days.
