Why does Apple make a bad map?

When an enterprise is weak, we often like to talk about its advantages, such as Nokia's navigation applications here, the fire is not now, there are a variety of giants have the idea of acquiring the service; When a company is strong, we like to talk about its shortcomings, such as Apple's map application, There's a bit of revenge when you talk about it, because Apple is so invulnerable to industrial design, operating systems, and even financial management. Yes, Apple's map service is bad, but it doesn't affect Apple's ability to become the best company in the universe, just as IPhone4 's signal is a problem that doesn't affect the sales of any Apple phone, not to mention that Apple has started to improve its map service.

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There are signs that Apple is determined to improve its own map services, and perhaps they have done a lot of work and are not known, but from the normal logic, the map service needs to accumulate for a long time, Apple is unlikely to rely solely on talent to complete the transcendence, on the other hand, The importance of the map to the mobile Internet also makes other companies not to relax, frankly, Apple has no advantage in this environment, the only opportunity is that they can rely on hardware advantages and brand influence, to buy themselves some time.

Lost, why is the Apple map lost?

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Apple Maps make so many embarrassing things, provoked the team core members to resign, for several years, the map has become one of Apple's only a few black spots, but more interesting is that the Apple Map service, not only did not affect its brand gold content, but become a plot of fruit powder, Let this high-cold brand suddenly more grounded gas: Apple team is also composed of people, they also do bad things, at the same time, every time before the conference, consumers can not wait for the Apple map to have more reliable data, better characteristics of the location label, a more refreshing map interface, so that the airport, highways, parks vividly presented, Unfortunately, Apple Maps have made progress, but they have always been very good.

There is no denying that Apple Maps have been lost in the past few years, and in fact, the service has been a bit too hasty from the beginning, and is a premature type. According to industry sources, in addition to technical, data on the problem, Apple Maps initially the entire project team is not healthy, from planning, to policy, to the deployment of developers have some problems, because of this, there is a bad apple service.

Rally, Apple Maps no longer perfunctory

The congenital defect left Apple's map passive, while Apple's perfunctory attitude to the map failed to make a noticeable difference, but as the smart-phone hardware battle came to an end (with Apple's overwhelming victory over it), the Giants began the software bayonet, saying that the direct point was stuck in the traffic entrance, in fact, in recent years, Mobile Internet access Card war continues to play, the red-eye giants even at the expense of hardware profits to compete for traffic, now, the map is becoming the most promising mobile internet platform, such as the increasingly popular local 020 services, public transport services, car rental services are based on excellent map services, no accurate data, These services are difficult to reach, and the concept of Internet cars is becoming more and more popular, and this is an area that is naturally linked to maps and is the focus of the Giants ' layout.

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Based on the particularity of the map business, there is unlikely to be an exclusive monopoly, but if the Giants do not have their own map business, will be subject to the future software competition, which is why Apple changed its perfunctory attitude, began to continuously acquire, integrate, low-key launch and map-related application services. At present, Apple's natural advantage is its brand influence and hardware coverage, once the completion of technology integration and data optimization, Apple Maps can generate billions of users in a flash, it is worth noting that Apple is always lipped before the launch of new products, perhaps the next week five, the Apple map back on the road. (New discoveries of science and Technology, Constantine/Wen)

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Why does Apple make a bad map?