SEO practitioners are almost all from the outside the chain Commissioner began, the difference is that some people do a few years outside the chain of Commissioners, some people can become a leadership class, ashamed of the author has also been doing more than two years outside the chain Commissioner, so many SEO people say that they are it migrant workers. In fact, a lot of blood boiling young seo people are not no professional norms, perhaps at first you want to become like Zac, such as the industry great God, but then know that the great God after all the industry only so few. And then you might want to be a manager or something, at least a lot of money. But after the day your will slowly spend, gradually you forget your purpose, you forget your plan, you forget your dream. The status quo, the poor living, this becomes you do not know the reason for progress. Why there are so many SEO career planning to become a piece of paper, is not the plan to catch up with the change?
First: SEO practitioners of the mentality of the problem
As the saying goes, the mindset decides everything, what kind of psychology does SEO practitioners generally exist? The first is a negative mentality, is the future of SEO career more confused, it is true that the SEO is now more difficult than before, in fact, Baidu is more and more SEO requirements, coupled with such as outside the chain Commissioner of the position itself is poor, Eventually lead to many outside the chain Commissioner negative living. The second is the mentality of quick success, always want to sweeping, of course, who want to do the rankings quickly, so that not only the leadership to appreciate you, more really is to make more and faster, but now Baidu optimization to the next big Kung Fu can quickly get good rankings. Young people can understand the impetuous psychology, but long you will feel that you do not fit to do SEO, Baidu is a magical search engine, so everything is possible, be down the right, be K station do not be afraid, as long as not to cheat, generally can be restored. It's just that sometimes it takes too long to get your client or boss to wait for the day. The third is an enterprising mentality, that is, the habit of copying, pasting the day, born in sorrow died of happiness, although not so serious, but this mentality enough to let you stagnate.
Second: The positioning of the SEO career problem
Do not know your SEO career positioning is how, is it migrant workers or senior white-collar workers? Is it dependent on Baidu and Google life of the bitter force people? Zac has said not to SEO personnel as technicians, and there are a number of their own as a marketing staff, to think more about how to sell products through the Internet, this is the real reason for the existence of SEO. The use of SEO from Baidu to obtain traffic, and then the flow into orders, in addition to SEO there are a lot of network promotion means, want to operate a site, SEO is just part of the line under the combination of online to let your web traffic rolling. For the future of SEO career positioning, I think should be based on their environment and hobbies to plan. Do not fantasize about those unrealistic things, such as to become a network marketing talent is not a simple matter, to participate in training, but also someone to guide. The future SEO industry needs what kind of talent, I personally think to be more professional, the time and energy in a certain aspect, such as: soft writing, keyword research.
Third: The environment where SEO practitioners are
Environment is often a stumbling block to you, for example, you work in a small optimization company, dry life is more messy, and the site optimization is related to the content of your work, not only so many companies are a person responsible for more than 10 sites. This way you have no experience and time to study the deeper things, that is, the boss only you as a copy, paste the tool, and in such a small company will soon encounter career bottlenecks, there is no condition to learn new things, stay in the hair outside the chain and false original. This is the SEO practitioners in the small environment, but the environment can indeed transform people. Then look at the SEO industry's big environment, Baidu optimization is difficult to do, customers need more quality SEO services, a single keyword optimization is gradually optimized by the whole station and network marketing instead. An industry's big environment will certainly affect the people in the industry mentality and judgment, but we have no way to change the environment, can only change themselves.
SEO career needs reasonable planning, different stages of your goals are not the same, but negative living will certainly let you away from the industry, the plan itself does not make much sense, but the process of planning is the most important. Have the purpose of planning your career, SEO career may be very tired, SEO career may be hard to force, but an industry always have outstanding, always have the name of unknown. Well the author is so much, and finally hope that we can go farther!
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