| Article Description: Why does the watercress make the Alpha city? To evaluate the Alpha city irresponsibly. |
The last time I was irresponsible to evaluate, this is the turn to Alpha City. Because only the identity of bystanders, the lack of intuitive user experience, so the statement is not reliable, and irresponsible. If you disagree with your opinion, please forget it quickly.
Why does the watercress make the Alpha city?
As an older young man with long distance from watercress, I have three guesses:
-Looking for a larger granularity than the "group", a crowd reorganization of watercress users
-Greater user creativity through greater granularity of user aggregation and a sense of belonging to residents ' autonomy than "small station"
-to explore the possibility of e-commerce in the "Watercress Way"
But I'm not optimistic about Alpha City.
On this issue, I and watercress heavy users disagree. They are not opposed to the Alpha city is now depressed, even chaotic, but the future is gratifying, especially bright. Is that the case? I wrote a simple five article on the micro-blog on the "a Product" view, the results were all guessed in the speak of Alpha City, simply spread out to write a diary.
1, the force is too fierce
Alpha City, time, small hole into the alley ... Full of bean paste heavy users of the fun. The small number of watercress itself grows with its scale, and the diversity of group station, gradually fade; but the rules and style of Alpha City cater to the heavy literary cavity of the users in watercress, so that the audience is too narrow. It is more a narcissistic addiction than a novelty to change.
2. Low index efficiency
The present Alpha City is the square-street two class structure, as the experiment product, the user is spontaneous aggregation in the basic and no guidance environment-this is not the problem, the problem is the lack of the classification index. The name of the square: play deep. Street Name: Literary cavity. Most regions simply cannot understand its interest and theme from the name of the ballot. Finding a community you like is a test of patience, a street walk through the streets, a look at the street profile, a look at the group of residents, a messy discussion area, and a vacant search for their own ownership.
The Alpha City now has 18 square, about 150 streets, and is constantly growing. Because of its index of the difference, all rely on people's way to complete the user reorganization, but this is not a very efficient method, during which there are too many random factors. Because the Kaifong theme is too sexual, even in the initial stage of community construction, it is difficult to achieve high-quality crowd matching.
3, the topic is poor
There is no doubt that this is the sequelae of elective. The neighbourhood is a reverse operation of the group, which spreads the clear topic of content to the general interest of the crowd. The advantage is to expand the size of the group, the downside is the loss of a clear topic of guidance. The success of Baidu Bar has proved that the more narrow the topic, the easier "there are words to say", and the broader topic, the more the need for "environmental identity" to find the content and manner of expression. Now the neighbourhood is beginning to Hing, are all the onlookers of the unknown truth, so that the interactive theme is messy, the emotion belongs to faint.
I write this article is Sunday 18 o'clock in the evening, the number of, Alpha City of 18 square a total of 550 people online, of which the top five square about 80 people online, the largest street online number of less than 30 (1500 people settled). The street has 3 activities, the total number of votes to participate in 248 people, upload pictures 179, the first 20 posts replies time span of 1 weeks. The overall evaluation is: [deserted] [messy] [The majority of the tourism group].
It is hard to imagine how to nurture the community in this atmosphere, and how to spark the creativity of the user group.
4. Haste
My point of view has just come up with a rhetorical question: Alpha City is also urgent? have been very cautious and patient.
I don't think so.
In about a month or two, a number of streets have expanded to a maximum of 1500. B. Three street there are more than 300 people in this deserted street. Strictly speaking, this is not a number of problems, but the user spontaneous aggregation, community theme blur brought about by the chain of pressure. Alpha is equivalent to hundreds of reorganized communities, and it is not the crowd's taste but the relationship and the topic that sustains its vitality. But the inner circle of the relationship to the big circle, will be because of the unfamiliar environment and loss of activity, this time and the lack of driving the whole atmosphere of the topic to lubricate interaction (chat table is also boring).
There is no quick community in the sky. All communities are played by a handful of seed users, through which they form the cultural precipitation of the community-something called the "gas field". Gather the seeds of the user's "core" may be a specific topic (bar), may be a number of reliable relations (SNS), or perhaps as early as the Internet forum, just by hobby can gather together a group of like-minded people (wordsmith version, mood story version). But don't forget, the early forum has a distinct brand of the times, such as users and enthusiasts to communicate the demand is extremely strong, or even can not vent, such as the average quality of users, such as small community size, so easy to attract each other, patiently bonded together.
The case of the early forum transplanted to the Alpha city, the user did not in the Alpha City and the exchange of "desire", only to do this tour, and the overall quality of mediocre, at this time, the average seven hundred or eight hundred people's open environment instead inhibited a large part of the speech impulse. Only the careless person is willing to speak freely, the quality of the dominant content is low, the irrigation is serious, the management is loose, and the charm of the street is reduced increasingly. The whole alpha-city construction process has not deliberately created the atmosphere, to guide the topic, screening users and content, from the current situation, this bold democratic attempt is a failure. The formation of the community did not spontaneously appear opinion leaders, the topic of the people, but the bad currency expelled good currency. Everyone's patience is very little, expect very high, everyone is waiting, waiting to see what will be done after the big kill device, the decay of magic.
But I repeat, there is no quick community in the sky.
5, romantic excessive
Some people say that watercress will do their own way to do e-commerce, to solve the problem of profitability.
Hang on.
The community expands the electronic commerce, already has many successful cases, only needs the community topic and the purchase topic height approximation can. The problem is that watercress's book audio-visual theme is difficult to vertically develop consumer demand, but based on the growing size of the user to play a long tail effect. The long tail of the store (small station) and the user group (street) bonded together, perhaps is a product concept of Alpha City, the ultimate goal of the reorganization of users is to connect sellers and buyers groups.
This kind of business thinking is highly dependent on the active street, but it is mentioned above, the prospect of community nurturing is worrying. Moreover, the size of the street itself and the theme of vague, but also limited the marketing potential of the store. If not tied to the streets, the low hit rate makes the long tail effect impossible to reflect; if bundled together, it is only 1500 less certain "potential consumers", the profit space is limited, not enough to attract business enthusiasm to find their own streets and enthusiastic business. Given the size of the population, the business variables, and the efficiency of the final consumption index can only be said to be moderate (although the store is more likely to have a wider range of promotional means), it will require a larger population coverage-that is, the growing number of streets. To what extent will it reach the point where it can be called a "profit model"?
Watercress is a pot of patient website. Its patience may have acquiesced in the potential risk of alpha from the outset, but it is also possible that this patience has underestimated the potential risk of alpha.
For the current not shaped alpha City, my evaluation is that the ideal model of the deformation products. Watercress too optimistic to see the community in a bleak and barbaric growth ability, hope that by virtue of the product temperament and the existing user relations, without interference in the crowd reorganization. In short, this is a social academic experiment. The fundamental thing about it being easy to fail is that Alpha city is not from the user needs of growth, it may be from the designer's subjective fantasy growth, worse, in the watercress product structure of the Alpha City does not exist any "irreplaceable", but everywhere can be replaced. If you can not output the product experience, users will quickly give up, but this kind of experience depends on the quality of the user in the street active ... Isn't it the paradox of a chicken-born egg-chicken?
Watercress Alpha City's biggest opponent, impressively is watercress himself. If, I mean if, the watercress suddenly canceled the group, canceled the station, canceled the same city, only the Alpha City as the only public exchange zone, forcing users to stay in the Alpha city, in such a violent turbulence, users have patience and enthusiasm to adapt to the idealized rules, Alpha City has the opportunity to complete the reorganization of the population, Otherwise, just a mound of the crowd. It is difficult to look forward to a natural and vigorous growth of themes, topics, order, culture and community relations from chaos. Now even the subject aggregation crowd is not successful, let alone other. Not in love with the streets of high-quality users have returned to the original watercress life, eagerly looking forward to the next version of the update. This "omission" of the wait-and-see attitude determines the fate of the Alpha City.
