Why is it that the game is more profitable than the TV show?

In fact, as a hand tour, in addition to the "Flower Thousand Bones" story cover, the whole game is nothing special. Even the producers didn't expect the game to earn more than the TV show. The reason for success is not complicated.

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Wen/Zhang Shule

Originally contained in "People's post and telecommunications," September 11, 2015 "Music Travels" column

During the 2015 China International Digital Interactive Entertainment Exhibition (ChinaJoy), Shanda Games vice president Cui Wei said, from the past year, the network literature adaptation power has declined, no heavyweight copyright works launched. Voice did not fall, a loud "slap" on the hit: Sky Interactive CEO He Yunpeng at the other end of the show, they launched and TV series synchronized on-line "flower thousand Bone" hand tour, the monthly income is nearly 200 million yuan.

In fact, Cui Wei's words are correct, he is talking about the entire super IP (intellectual property) adaptation of the general trend of the hand tour. No one is more keenly aware of the grand game that has been empty-handed back to the vast network of IP treasures. He Yunpeng is not wrong, although do not know this 200 million yuan monthly income there is no pompous ingredient, but at least July 15, "Flower thousand Bone" did create the Apple App Store free game and the top-selling game double list are "Tan Hua" good results. Does this herald the super-IP mode of "Flower thousand Bones" that really breaks the curse of the past?

A hand-tour executive said the game itself played well, while maximizing the popularity of the TV series, the play 4 episodes per week, the rhythm control is better, so that the duration of the game is longer, the TV actress endorsement game, some starring to help the game spread, emphasizing the TV show love to the game of the implant.

The industry's success in the "Flower thousand Bones" has not been very promising, since most people feel that there are too many contingency factors. In fact, as a hand tour, in addition to the "Flower Thousand Bones" story cover, the whole game is nothing special. Even the producers didn't expect the game to earn more than the TV show. Previously, everyone was just optimistic that "350 million water is guaranteed, even if it is good."

However, can not say that this game is not unique, please pay attention to it from the novel and TV drama inherited from two keywords: pure love, BDSM. It is on the surface is immortal, in fact, is a "female frequency." Explain, the female frequency, in fact, is a classification of the network literature, the first appeared in the starting point Chinese network girls channel, generally divided into the ancient Romance (archaism) and modern Romance (now say), the reader 70% for girls.

This actually explains the root of the success of the "Flower Thousand Bones" hand tour. 70% of gamers are boys, this is a fait accompli, and a flagship "sell Moe" style plus "female frequency" novel background works, but actually opened a long "not to see" The blue sea market-female players market. This game is also more masculine in gameplay, not really a female game. This is also discussed in a column on women's games that Shigeru Miyamoto and he has been trying to do but did not do. But there is always better than not, not to mention in the big male-dominated game market, there is a little "female frequency" of the characteristics of the game, enough to go beyond the past to balance male and female players, no obvious gender characteristics of casual games. Thus, "Women can hold up half the sky," the famous saying, but also in the female consumers have been relatively small hand-travel market to play its magic effect of gold.

One argument is worth considering: since women tend to have more spare time than men, when a game is close to women's psychology, the game's life cycle in female players can reach twice times as much as male players. This may be a boon for hand-tours that suffer from too short a life cycle.

——————— Author's new book ———————

Zhang Shule: zsl13973399819 The Book of "Cross-border-the Internet era must first understand the big loser," This is a story about bat failure.

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Why is it that the game is more profitable than the TV show?