Why SEO can help enterprise marketing

SEO can not only help enterprise marketing, but also can effectively improve corporate visibility, reduce corporate advertising costs and other aspects of the role. SEO is the English abbreviation of Search engine optimization, all called "Search Engine optimization". The main thing is to improve the business engaged in the search engine exposure, so as to enable potential customers to browse their own websites and businesses, the final conversion to become a real customer.

SEO is currently by the major well-known Internet companies, such as Beijing-East, when, the United States and other large well-known electric website of the company at a cost of millions of yuan to hire a full-time SEO team to do the job search engine optimization. As a professional Lanzhou SEO company, we come to explain why SEO can help enterprise marketing, enhance visibility, reduce advertising costs.

the benefits of SEO for an enterprise:

If there is no benefit, then many electric dealers and third party webmaster will not be so keen to use SEO as their own enterprise/website of the main means of promotion, professional Lanzhou SEO company Oriental Huivan analysis, Enterprise SEO has the following benefits:

first, the target customer positioning accuracy

This is not difficult to understand, why people use search engines, because with the purpose to find the answer. This answer can be directly input "xxx" (keyword), can also be "xxx good?", "xxx what cheap" and other phrases. We refer to the former as the target keyword and the latter phrase as the long tail keyword. The specific explanation I will write in a later article.

It is precisely because of the purpose to seek answers, so the user himself with such a demand. We know that advertising is not popular because most people who watch ads do not have the demand. On the contrary, if we just want to buy something, and then find the ads associated with it, then our attention to the advertisement will be greatly improved.

So, 1th, the search engine can bring the actual demand to the enterprise website potential user.

Second, occasion search engine visibility

This is not difficult to understand. We know that there are 700 million Internet users in the country and 2.2 billion internet users worldwide. When they look for a problem, they can only use the search engine to get the relevant information. This huge user base, whether traditional television media, or newspapers and magazines, can not match.

We have Baidu in China, in foreign countries have Google, Yahoo and so on. These brands have the same visibility as CCTV and the New York Times. The difference is that Baidu and other search engines have become an indispensable tool in the life of netizens. Then, 2nd, the use of search engine visibility and a huge user base as a platform to carry out the marketing, the effect and audience groups to far more than any print media.

Third, save the Enterprise advertisement and promotion cost

Traditional print media, Baidu bid, Google keyword promotion, such as advertising prices, has been high. And as a result of the display of the search results, in the acceptability, and far more than the pure advertising form of the display. Of course, Baidu bidding and Google keyword promotion (collectively known as Search Engine marketing sem, Oriental Huivan also engaged in Lanzhou SEM business) also has its advantages. But only in terms of cost, SEO is a huge advantage of any other marketing methods can not match.

The advantage of SEO is that enterprises only need to optimize their own business/sales of goods/services related to the target keyword or long tail keyword can be. Not even to optimize the name of the enterprise can improve corporate visibility. In accordance with the current regular SEO industry quotes, a less competitive key words only need hundreds of thousands of dollars can be optimized to Baidu home page, thousands of yuan can be stabilized in the top three.

In summary, combined with the Lanzhou SEO company Oriental Huivan in the second article of the analysis, thousands of yuan can get all the industry in the customer's attention and acceptance, this cost-effective, should not have any nature of the ads can be achieved.

The above three points is why the enterprise to carry out the marketing of SEO reasons. SEO is a very high technical content of the industry, more content we will be introduced in later articles.

This article by the Professional Lanzhou SEO Company-Oriental Huivan write, reprint please keep the link: http://www.easthv.cc