Why half of China's domestic handset giants have opted for Qualcomm platforms as Chinese smartphones enter a zero-growth era

25th Qualcomm held the 2018 Qualcomm China Technology and Cooperation summit in Beijing, announcing the 5G pilot program. Lenovo, OPPO, Vivo,ZTE, Chantai technology at the summit said it will open cooperation and jointly accelerate the launch of the commercial top 5G terminal in 2019.

The media rated this as "half of China's mobile phones for Qualcomm platform." What does it say about the grand lineup of the "Martial arts Convention" style?

Is it really for the 5G layout? Especially in the background of the "zero growth era of China's smart phones".

A high-pass, layout 5G, while trying to penetrate the PC's new growth layout, kicked off. Of course, the platform at the same time, also see the Taste of the circus.

"Guru" Qualcomm, Wenchengwud into the PC

"Only Qualcomm's Dragon chip really in place, handset manufacturers dare to open a conference, marketing their flagship machine." ”

The industry buzz, which looks like a joke, illustrates the authoritative of Qualcomm's position in the field of mobile phone chips.

And generally there is a "leader" temperament, in the mind always thinking "Wenchengwud Unified Lake". Qualcomm's goal, too, is spreading from the phone to the PC.

Does this work?

Just like Intel's voice in the PC World. Only on December 6, 2017, Qualcomm used a phrase "always Connected pc" (PC), which opened the rhythm of tapping into the PC. But the rumours are not bullish on Qualcomm, either to challenge Intel or to pull the PC from the sunset industry back to the Chaoyang model.

Without him, Qualcomm does not deserve. Its rhetoric is only forced by the situation.

I've been through the pawn of the river, but I can't escape.

The more Wenchengwud, unified the East Invincible, the more will encounter by it run of want to die any I line and make Fox rushed.

Wherever there is a mobile phone, there is a high-pass figure. This is not a good thing. The last round has enjoyed the title of the mobile phone overlord called Nokia, Apple is not this treatment.

High in the cold Qualcomm, the hi-profile attack on the PC field, exactly in a rather awkward time node, near the Barbarian plus a continuous merger of Bo Tong for a 100 billion-dollar takeover of the crisis, far from such as Huawei, and other mobile phone manufacturers to launch their own mobile phone chips, trying to get rid of the "master" control.

Qualcomm's sense of crisis has made it necessary to move in and out of the mobile chip, the most close to the PC chip for many years. And Qualcomm a shot, hit a big stunt and big temptation.

"The next trend is always connected PC era, we want to extend the advantages of mobile terminal to the PC" Qualcomm high-level speech at the Second Dragon Technology Summit won a round of applause.

Please note that the friends of the Qualcomm Booth are Microsoft, AMD, Samsung, Asus, Hewlett-Packard, Lenovo, mostly dinosaurs who want to change the Intel hegemony of many PC era. For them, the fox to the hero can kill the black wood cliff, not important, it is important to finally have a lead brother.

Lead the good, is eldest brother, brought out the problem, is used to sacrifice. The father of virtual bamboo has practiced this matter with his life.

However, since the shot, it is necessary to put some benefits. Each platform is not empty-handed, all with Qualcomm released a variety of big strokes: has been hit by Intel AMD announced that the new processors with Qualcomm, and other notebooks have come out and plan to launch a product equipped with high-pass chips ...

Word, all use the "Always connect" this big gimmick, but really let the user a little cold, is Microsoft Qualcomm co-launched a new notebook design, the endurance of 20 hours, known as non-rechargeable can normally use a week.

Everything seems to be bad for Intel, but over the river Qualcomm, can you really get rid of intel?

Another tablet, but it's probably just a king-size phone.

In fact, Qualcomm's step into the PC can be traced back to the 2015, and the big move is not new. Intel's response was that they started to develop always-connected (fully connected) PC products earlier, and now has more than 30 enterprise and consumer-grade PC solutions.

These are just maimang of the argument, after all, the PC is not a mobile phone, battery life is only a mild user is really concerned about the topic, and at this moment these emphasis on the game, film and television entertainment users, has basically defected to the mobile phone.

The previous round of "always connected" experiments was actually a failure. Participants have Apple's tablet, and Microsoft's surface, if you go back to the netbook, these approaches to smartphones, or the way notebook performance is simply adapted to the mobile approach, ultimately rejected by the user, its core is not the battery life, but in the use of such products of users, What you want is a better effect on graphics, not less a power cord.

Downstream manufacturers actually did not queued, such as the misty Peak under the main island owners, for Intel this Tianshan child basking there is suffering, some people take the lead natural scenery from, once the failure immediately scattered, no outside the two bets, are not offended.

Only, the high-pass environment more sinister, the mobile phone field of the main cave owner has not astonishing, on the low-end model began to get rid of Qualcomm, and continue to attach to the flagship machine, while the PC field, the real hardcore teammate may have only one thousand years second AMD.

The only disruptive opportunity for Qualcomm is the scenario disruption, which is to find a new scene between the current phone usage scene and the PC usage scene, in other words, a PC that will always be connected to a device that has the ability to play forever.

In product form, perhaps Qualcomm will put its own higher performance chip, or in the present capacity of the smart phone some excess energy, play to a large mobile phone, in the idle play an oversized charging treasure, similar to the recent fresh out of the 360 mobile phone high-profile propaganda of the reverse charging function that , in a busy environment, as far as possible "sinister", just like a mobile phone, user-friendly PC-level operation.

This is precisely what Qualcomm is not good at, it can provide only a strong core, and only downstream manufacturers can from the ergonomics, to find the method of cracking, as in a long time, the iphone regardless of the size of the screen, always support the user single-handed control, and the formation and other large-screen mobile phone scene difference.

The problem is that the island owners, the cave owners who don't really make Intel, and the hardcore teammate AMD, who once dreamed of using CPU and GPU to subvert Intel, seem to be a bit far from this dream.

The only thing that could soon come true is that the handset makers, who are gradually saying goodbye to Qualcomm on low-end handsets, may be diversifying into the chips of middle-and high-end handsets ...

Zhang Shule, People's Daily post, internet and gaming industry observer

Why half of China's domestic handset giants have opted for Qualcomm platforms as Chinese smartphones enter a zero-growth era