Why is a hammer such a third faction mobile phone manufacturers sad winter?

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With the rise of domestic handset manufacturers, the current domestic mobile phone market has shown a "China has self-improvement" trend. But even if domestic mobile phone already in domestic lawless, still have to divide into ranked. Market research company Sino released the first half of 2016 China smartphone sales TOP20 report shows that to Huawei, Millet, OPPO, VIVO, Meizu, and so on behalf of the first-line manufacturers, in the early half of this year in the domestic smart phone market sales TOP10 position. And Lenovo, ZTE, 360, etc. are located in the top11-20 position, belonging to the second camp. As for the other, it can only be divided into the third camp.

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This part in the sales statistics are divided into the "other" category of the third faction mobile phone manufacturers, currently living very difficult, generally facing a lot of problems: insufficient funds, development capacity constraints, the appearance tends to be similar to the upstream and downstream enterprises have no control ability, installed cottage unlicensed application ... At the end of 2016, take a look at these third faction handset manufacturers, the difficulties encountered and the future development trend.

Tough third camp maker tears Ben ing

The first thing to say is that the reason for being classified as a third-party vendor is not that the sentiment is poor and the focus is low, just because the sales are poor. On the contrary, some third-party vendors never lack attention. For example, the hammer mobile phone, because "crosstalk actor" Yonghao existence, has maintained a high heat. But the popularity of high but did not translate into actual sales, from the first generation of Hammer mobile phone released so far, hammer mobile phone shipments accumulated only around the million. Compared with the annual sales of tens of millions, tens of millions of of the first-line camp manufacturers, almost negligible figures.

The third faction mobile phone manufacturers face a lot of problems, the most important thing is that most of the entrepreneurial enterprise, alone in the mobile phone market, all aspects of ability are deficient. For example, in June this year released a plus 3, one plus CEO Liu early put the words "resolutely do not do PPT mobile phone." Eventually, however, a hard lesson came from a feeble capacity. Liu said, "Although every day people scold PPT mobile phone, but there is no way." Market feedback is much better than expected, the amount of time to meet the industry's key resource constraints, so the current capacity is still unable to fully meet the market demand. "Third faction handset manufacturers to the upstream and downstream enterprises of the weak control ability, this shows."

Third camp manufacturers are generally underfunded, leading to the development of timid. In order to save costs, can only be a multi-reference. Judging by the new M-series, the Hammer is a small "facelift" for the iphone and even the Meizu mobile phone. Without their own original features, how to attract the mobile phone design, Yan value the increasingly high demand for consumers?

In addition to these are still the new sharp third camp manufacturers, more are those cottage phone manufacturers. Aside from the non-creative Shanzhai model, the built-in apps that can't be uninstalled have become their "gold-sucking weapon." Although it has been effective before, can profiteering, but lost the trust of consumers. In the case of the price of mobile phone companies under the first-line camp, cottage phone manufacturers will be able to exist for how long?

The future feeding frenzy into the deep pit

With the domestic smartphone market becoming saturated, has been gradually transition from a replacement market to the stock market, to impress consumers to buy new machines increasingly difficult. Even with a strong capital and research and development strength of the first line of mobile phone manufacturers, but also for the sudden sales of scratching the scalp-Xiaomi mobile phone sales slump let lei June have to say that Xiaomi is now an e-commerce platform, focusing on the development of comprehensive strength. In the grim market situation, the third faction handset manufacturers can turn up how much wave?

It is noteworthy that domestic mobile phone manufacturers are still likely to fluctuate, but the basic pattern and characteristics have been established. Huawei is one of the largest, Oppo/vivo strive to young groups, millet to win the cost-effective, Meizu main small fresh + system ... Third faction mobile phone manufacturers to shake the above positions, it is impossible to expect them to make mistakes.

And in the feeding frenzy business model, the bigger the stronger the first to second faction handset manufacturers will continue to swallow the third faction handset manufacturers market share, eventually drive the latter out of the market. Predictably, as the top handset makers continue to expand their sphere of influence, they will trigger a domino effect, and the third faction handset makers will become "victims".

Can't make a mistake. Third Camp mobile phone manufacturers sad winter

Originally in the brutal competition, the domestic mobile phone profit has been posted to fly. And the first to second faction mobile phone manufacturers are good at the price of blood to fight the best, and in the configuration, price, shape has its own characteristics, the third camp mobile phone manufacturers are difficult to find a breakthrough opportunity, profit has become a perennial problem.

This means that the third camp on thin ice once made a mistake-the production capacity can not keep up, the emergence of large-scale quality problems, will quickly be discarded by consumers, and thus a large consumption of their own resources, funds, and eventually overwhelmed by the history of the wheel of the rolling. Like a hammer, in the past 1.5 of the time lost 654 million yuan, of which the first half of this year losses of 192 million yuan, the total assets from 2015 to 825 million yuan shrank to 296 million yuan. Such "haemorrhage" is the third faction mobile phone manufacturers can not bear.

At present, it is not see the third faction handset manufacturers have any chance to turn over, only in the winter to survive the environment becomes more and more difficult. First to second faction mobile phone manufacturers than their own excellent, but also more than their own efforts, such a fight how to fight? (new discoveries of science and Technology, Constantine/Wen)

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Why is a hammer such a third faction mobile phone manufacturers sad winter?