Why is meipai so popular?

Meipai has been on the market for more than three months, but I have not installed it on my mobile phone until today. For a while, meipai microvideo has been around for a while, I made a small video myself and sent it to my circle of friends to share it with you. I have never thought it was meaningless, so I have never understood this product. Until today, it was boring to get up in the morning. After reading the ranking list in App Store, meipai was in the fourth place and installed on it. Unexpectedly, I spent an hour playing with this product. This evening I will analyze why this product is so popular.

Meipai's slogan isLarge movies can be shot in 10 secondsIt is positioned as a short video. Main functions include:Movie editing, top filter, automatic music, smart watermarks, HD image quality, community sharing.

First, let's talk about why this product attracted me for an hour. I mainly played two functions. The first one was to record a short video by myself, each of which could be up to 10 seconds, then, I am satisfied with my music, filter, and beautification, and then share it. The other is to watch short videos shared by others. I keep watching them if I think they are funny.

There are several reasons for this product to be so popular:

1. This product is a bit like a hundred video versions. Baibai is positioned to share funny stories and stories. Users can browse jokes and funny pictures. meipai is positioned to share shoes and short videos. Users can enjoy some interesting short videos, you can also share your recorded and beautified videos;

2. Everyone wants to be a star. Through the filter and music video functions, You can beautify your recorded videos. Most people want to share their beautiful aspects with everyone, products like meitu and meipai meet the needs of these people. After taking photos, you can beautify and share them with meitu, after the video is recorded, You can beautify the video with beautiful music and share it with others;

3. meitu effect. Meitu has many users and claims to have 0.74 billion of users. no matter whether the data is true or false, meitu can play a major role in promoting this product;

4. Star Effect. Many stars also use this product to share videos, which will also encourage many fans to participate.

5. Sincere marketing. The IOS version released by meipaixian immediately became popular, which worried Android users. Therefore, meitu publicly apologized to Android users. This kind of sincere marketing can also play a major role in promotion.

Then, analyze its functions,

1. Log On Through Weibo and Facebook social tools, which will bring a huge effect to promote this product;

2. There are hot topics on the homepage (sort out some recent popular short videos and share them with you) and squares (classify videos and view videos of relevant categories) and friends (watching the video shared by the following Friends. These three features are all taken into consideration from the social perspective. Users can enjoy popular videos, enjoy videos by category, and watch videos shared by friends, you can also view the user information of the shared video through the video;

3. Organize activities. Some activities will be organized on a regular basis. For example, the recent Dubai Shake video is very popular. meipai's assistant will share such videos and introduce the rules. Users will share them at this pace, it enhances the user's sense of participation.

4. Video Recording is very simple. The author mentioned three elements of user experience in "networking": Don't let me wait, don't let me think, don't bother me. Meipai has achieved this effect. Short videos are loaded quickly, so the user waits for a short time to meet the requirements of don't let me wait. The product is easy to operate. You only need to press and hold the video shooting key to record videos for 10 seconds, both voiceover and filter operations are quite simple, meeting the requirements I don't want. The product features are simple, the visual effect is good, and the experience is also very good, it also meets the requirements that don't bother me.

This is why this product is so popular that it is far ahead of the three-month ranking list.

Only personal opinion (walking geese and flowers)