Why seo and what are the goals?

The ultimate goal of search engine optimization (SEO) is to build an authoritative industry website that needs to satisfy the needs of users and search engines. What the search engine optimization technology needs to do is to make the website suitable for the search engine's appetite. The user experience design can satisfy the user's appetite.

The implementation of the search engine optimization project is to improve the overall value of the website through SEO, for example, to increase the access volume of the website and increase the product sales of the website.

Search engine optimization basically involves the following aspects:

1. Optimize the website structure;

2. Add more industry-related content;

3. Optimize internal/external links of the website;

The project of search engine optimization is a long-term task, and the benefits of the website cannot be improved in a short time. In the article on SEO website training methods, we have said that website training is not a good thing for ten days and half a month. The time required will be 1-2 years. Although it takes a long time, if you train your website into an important site in the industry, the benefits of your website are immeasurable.

However, if we can estimate the criteria for SEO success, siyiou thinks that there are only the following aspects:

1. Improved website traffic;

How is the traffic before the website implements SEO. What is the traffic after the website implements SEO. Website traffic is one of the criteria for determining whether a SEO project is successful or not. This is an obvious criterion.

II. Conversion rate;

Another way of measuring the success rate of search engine optimization is the "conversion rate", that is, the ratio of visitors to the website to the consumers of the website. The higher the conversion rate, the more profitable the website will be.

How to increase user conversion rate

How to improve the user conversion rate of the website and thus improve the ROI. In general, the conversion rate of website users needs to reduce some complicated operations on the website. It provides users with a good user experience, eliminating all kinds of uneasiness and increasing trust on the website. To improve the user conversion rate of the website. Of course, to improve the user conversion rate of the website, we need not only to do this. There are more and more details, and each website encounters different problems.

How can an enterprise build a more competitive website requires a professional enterprise website construction solution. This solution also takes into account search engine optimization and user experience. How can we achieve these two points,