Why the game host can be worth tens of millions (people's posts and Telecommunications newspaper column "Happy Travels" 52)

To achieve this, or to learn from the sports channel, the introduction of the best game games and a variety of game video, and ultimately from the "platform because of the host and Red", to "host due to the platform and Red."

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Wen/Zhang Shule

Published in the "People's Post and telecommunications" application version of the Travel News column, April 11

A newspaper reporter called me and said, "If the Wind" of the game host, said the income has reached 20 million yuan per year. I was suddenly a little speechless--it's so expensive now!

In fact, there is nothing to be surprised, turn over the game broadcast platform propaganda materials, tens annual salary is not what news. Cang, Xiao Zhi, miss and other these years I looked at the popularity of the host, in the data show that the annual income has exceeded tens of millions of yuan. Many friends ask, how can game anchors worth tens of millions?

In fact, the more interesting issue is not the revenue of game anchors, but how to make money on the game live platform? After all, in addition to pay, the platform's operation is extremely "burn money", and the game live appears to be a very small market. If you think in a different way, it's not hard to understand. What is the game Live platform? Popular Point, is a game-themed vertical network video site. Since it is a video site, it is very well understood. The operating model of the platform is similar, the difference is that the traditional video site purchase a huge amount of film and television play copyright as a content source, and the game live platform to buy game host program to attract users. The former is the finished product, the latter is "someone has finished", the former has long been high to a single set of millions of dollars in the sky, the latter in the annual salary, not expensive.

Good movie and TV play and the game anchor, all can bring the same kind of interest: fan economy. In particular, the game anchors, whether professional or vase-level, there are huge fan groups behind the support. And there is a point that the game live platform's profit model is clearer than the video site. Most video site users are reluctant to pay, sharing and updating is their core demand for online video. But the game live is different, it has the video website "The Appearance" and the Network Game "the Heart", its user group and the net swims player highly overlaps, the consumption pattern also is same. On the platform to watch live, free choice, the host's commentary, performance is exciting. Free to swim, props to pay, this is the game Live mode of profit. I occasionally go to "hold a personal field", found that there is really willing to spend money on the people. If you choose the mode of the screen, the flowers, sports cars and other virtual props, the host is quickly covered. You know, it's all about money. It's a good idea to send a flower basket to abuser when the rich watch the play.

The profit model is clear, which leads to the increasing of the game anchors ' worth. Game live platform of the boss in the heart of a small 99, these fans, the platform is not a high degree of adhesion, to see the program is initially directed to the host, if the game host was "dug" by other platforms, his business is gone. And the price of the game host to Fry high, it is necessary, so that there is a chance to become "exclusive", so that can attract a large number of fans, other platform days are not good. However, they can not spoil the popular game anchors, they bring a large number of fans, the platform to find ways to divert to other hosts, but also to create their own exclusive programs, eventually let the fans become platform fans. To achieve this, or to learn from the sports channel, the introduction of the best game games and a variety of game video, and ultimately from the "platform because of the host and Red", to "host due to the platform and Red."

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Why the game host can be worth tens of millions (people's posts and Telecommunications newspaper column "Happy Travels" 52)