Why use HTML META tags?

1. Meta tags are a special HTML tag embedded in your Web page that contains some hidden information about your Web page. The role of the meat tag is to explain to the search engine what information your page is about. For advanced search engines, HTML META tags are not something novel. But in any case it is an excellent web page indispensable. Let's do some explaining about it below.

2, when you plan to search engine optimization strategy is a META tag is very important. However, a general addition to Meta will not help you get a better ranking in search engines. There are several meta tags, but the important ones are the following: Description tags, keywords tags, title tags (strictly speaking title is not a label). These tags are especially important when you refresh the labels from time to times. If you want the search engine to index your site, use the HTML tag's redirect (redirect) tag and the Robots tab.

Note: Only 20% of the pages used in the questionnaire are "keywords" and "description" tags (i.e. keyword, description)

The following are examples of these two tags:

<meta content= "Your description" name= "description" >

<meta content= "keyword 1, keyword 2,---" name= "keyword" >

Multiple keywords are separated by commas.

3. Title Label

The title tag may be the most important tag on your Web page, and it's the first part of your page to see. Put it in front of description and keyword. In this tag is best to add your site's keywords, title tags in search engines occupy a very important position. It's best to put it in front of other meta tags, which is more beneficial to your site's ranking. (Note: Some search engines will rank according to the title tag's letter priority, try to use the beginning letter in your title) title tags are the first people in the search engine to see the description of your site, so try to make it simple and clear. Let a person see what your site is about.

4, Description label

The description tag is just after title, which can be a small paragraph (one or two sentences). Used to describe your site. As with title tags, this is the click of people to link to your site in the search engine list. These descriptions will encourage people to browse your site instead of your competitors. (The description should not be too exaggerated.) Otherwise, when visitors come to your site and find the content is not what you say it is, then he will soon quit. Many search engines allow the description of the word in 150 or so, so you have to ensure that your description is below 150, otherwise the search engine will automatically cut off the extra parts so that the description of your site is incomplete. Search engines think the keywords in the description are far more important than the content in the Web page (as if this is not so obvious now). As mentioned above, here's a very important message: Make sure your description correctly reflects the theme of your site, and try to add your main keywords to the description, and the more meta keyword is. This will highlight your keywords.

Now most search engines (excluding Google) will support Descriptin tags. If you do not use it, you will lose the chance of ranking ahead.

5, keyword label

Compared to description and title tags, the keyword label is not as important as it seems. Some search engines ignore it completely, but using the RIGHT keyword tag is still valid for improving rankings.

In addition to search engines, it is generally not visible to people. The keyword tag is a hidden tag that provides the search engine with a list of keywords or key phrases that are relevant to your page. You can use the appropriate tools to find a series of keywords that apply to your site. (Note: The keyword tag can only include a list of keywords related to the content of your page.) All keywords here must be associated with the content of the page. ）

Tip: In each of your pages, organize related keywords, each page must focus on different products or content. It's not good to increase your site's ranking by filling in tags with keywords. Multiple keywords are separated by commas, which means logical "or". Spaces represent logical "and". This is officially required in the keyword tag to describe the keyword. However, many search engines will also separate the keywords by spaces to achieve more relevant results to search for. The significance of this is that the search engine will separate the space between the keywords according to a certain way free combination. You can try two ways to see which one is more suitable for you.

Keywords should not be repeated 3-6 times in the same form, which is generally considered to be the largest number of keyword duplicates (as if they have changed now). So try to avoid repeating your keywords over and over again. This is spam for every search engine (keyword spam) and you will be punished for it. Most search engines will allow you to use up to 1000 characters in the keyword tag. In general, the use of related keywords for each page will improve the ranking of your site. A very important factor is your keyword redundancy, if you have a keyword that is a character, and your keyword tag has 100 characters, then your keyword redundancy is 1%. Search engines will use related algorithms to count your keyword redundancy for every important word or phrase in your Web page. Removing extra keywords helps improve your site's ranking.