Why your site keyword traffic is less than the conversion rate

In doing the site to stand on the user's perspective to consider the site experience that article about the user experience of the importance of a site, on the internet has been circulating the content for the king, outside the chain for the emperor's search engine optimization concept, recently I also with some webmaster friends in the chat, learned from the conversation, although now a lot of webmaster friends through learning to operate SEO, Site in a lot of keywords are very good rankings, the site has been delayed to receive the expected profit, a lot of webmaster also frustrated, abandoned the site's operation. If you are also facing the problem of a webmaster, then you must pay attention to look at my analysis below.

First, I want to ask two questions.

Have you chosen the key words carefully considered?

Analysis of a website's profitability, the 1th is to analyze the site's keywords and these keywords rankings, if a keyword ranking no problem, then it must be the keyword itself out of the problem. First from the keyword ranking, said a keyword ranking can not just look at a keyword natural ranking, also depends on how many people are doing this key bidding rankings, generally we think if a keyword more than 8 in the bid ranking, then the value of SEO is not big, because from the user's point of view, The user is not going to distinguish between the first of your natural rankings or the first of the bidding rankings, they will only pay attention to the top of the site, and natural rankings are necessarily ranked under all the bidding, which means that you can get the traffic from this keyword is very effective, and many bidding rankings also means that the keyword competition is fierce, so we This keyword is considered to be cost-effective and does not recommend operation.

The other is not too much bidding, and the key ranking is also good, then it depends on the quality of the keyword, you operate the keywords contained in the user purchase intention in the end how much, I give an example to illustrate, we all know that weight loss is a lucrative industry, can raise this keyword good ranking basically means to profit. But there are differences between the keywords, this is the keyword contains the product purchase intention of the difference, or we can call it the keyword gold. To healthy weight loss and fast weight loss of these two keywords for example, I personally think that fast weight loss this keyword has a higher gold content. Because the search for healthy weight loss users more attention to health, that is, their urgent weight loss is not very strong, and search for rapid weight loss of the user's product demand is much higher than the need to lose weight, then you say which key is more conducive to promote product sales, I think the answer is obvious.

Two, your website has the profit point?

If your keywords have a good rank, and think that the key word of gold is enough, I personally think your station will have at least some basic profit, but a lot of webmaster will reflect, hey, the site's profit than I think is much worse, in fact this is my article want to talk about the focus. In the previous site to stand on the user's perspective to consider the site experience of the article, I have to go to the net of acne to explain the importance of the user experience, then in this article I want to continue to make it clear that every webmaster should ask such a word, "My site has a profit point?" Or is "My site's profit point accurately revolves around my target conversion rate?", I think if your answer is yes, and you have a good keyword ranking, then you must be profitable now.

The site's profit point does not have a fixed model, there is no way to have a fixed model, but there will be bad mode, poor mode, not to make money and people sneer at the model of large sigh childish. We take the big store as an example to explain. Sometimes large stores will organize large group buying or trade fairs, which we call the central profit model. That is to say, the site's traffic is basically attracted to these centers, and the center has a very good user conversion rate, the entire site's profitability based on the center of the conversion rate, as long as the operation of the center means that the entire site has won.

or similar to the supermarket shopping system, we often see some of the sales lady to carry out a number of product display, to the user shopping guide, we call it a soft text-guided, through the soft text, passing on the other user's good consumer experience to promote consumption. I think a lot of soft master see here on the smile.

There is also a showcase location method. You know, if you know the mall, different showcase location price is not the same, the same content in the site location is also very critical, both not affect the user experience, but also maximize the promotion of the site's profit transformation, webmaster friends, you have your own site certification planning, Is the content of the site now really reasonable?