Will RIM split it?

This message is probably another rumor. Recently, RIM has frequently published messages related to the BlackBerry 10BB 10 program, demonstrating various innovations of the BB 10 program to major media, especially innovations on virtual keyboards. Users only need to enter a few letters, the complete English words are displayed on the keyboard. Then, you only need to draw up the words to bring them to the screen. This seems to indicate that the company has not completely lost confidence in the new platform.

However, RIM has indeed reached a point where its share price and market share have been falling freely in recent years. RIM had intended to rely on the full-touch-screen BlackBerry Storm series as a weapon against the iPhone, but it suffered a cold spot in the market. What's even worse is that Blackberry's dominant corporate market is now being eroded, and BES cannot block enterprises' employees' love for the iPhone. PlayBook has no fighting power in front of the iPad.

In this case, many people make a prediction that RIM is about to "show up"-Reuters reports are not accidental, because there are three days to come, that is, the day when RIM announces its financial report. By then, RIM's financial position may be a good reason for splitting the company.

In this case, is it a good strategy for companies to split up?

In the early 1990s S, the performance of personal computers increased rapidly, threatening the status of traditional mainframes. The main business of IBM was severely affected, resulting in huge losses. At this time, Guo Shina Louis V. Gerstner) joined IBM and made drastic changes to the company. He first sold redundant departments and promising projects, including OS/2. Then, some of the previously divided service companies are bought back, so that the company's focus is on the IT service industry. Although Guo Shina left IBM in 2003, the company still follows his established guidelines. In 2005, Peng mingsheng, Samuel Palmisano, decided to sell IBM's notebook manufacturing department to Lenovo, which successfully reduced IBM's cost and increased its profit margin: In 2004, IBM's gross margin was 37.3%, in 2006, the company's gross profit rate was 41.9%.

However, for RIM, splitting is a highly risky decision. Because now RIM's 79% revenue depends on hardware sales. If we sell the hardware manufacturing department, is it enough for the company to rely only on the service department? However, waiting is also an extremely risky task. If, after RIM launches BB 10, its hardware sales are still not improving, RIM may be on the verge of collapse. In this case, splitting or selling a company now may be a good strategy to save the company.

The key to everything lies in BB 10, which is already the "God" of RIM ". But how long does RIM have to save itself?