Will the train WiFi become the new blue Sea of the mobile Internet?

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There is a joke: The Prince climbed up the tower, asked Princess Rapunzel to go with him, the princess bowed her head and said: "No, the witch to this castle under a spell, I can not leave here." "What spell is so powerful?" "WiFi". In the mobile internet era, WiFi is crucial.

People go out to find WiFi is commonplace, especially in the train, the road long its repair far, difficult enemy empty lonely cold add boring. In addition to listening to music, is to take out the phone to see news, Brush. But who also can not withstand the long journey of the Internet traffic "toss", even if you have money wayward, signal is extremely unstable, want to see a movie basically No. If you can enjoy wireless WiFi in the long distance, it is great satisfaction.

Competes has been piloting WiFi operations since 2012, but now the train WiFi is still the same, the signal is full-cell login but shows "slow connection is disabled", even if the signal is also intermittent. Competes the answer is the technical ability of the problem, the experts know that the train to achieve WiFi is more convenient than the plane, now even the aircraft can achieve wifi. To give an example, this year a young man on the train to sell WiFi half an hour easily over 500 yuan of news media hot discussion, so simple to even a person can provide services, why competes did not achieve, visible for the world's fastest high-speed rail competes, technology is not a problem at all. So is the economic problem, is a national people eat Bran Swallow food, competes also can Dayton abalone sea cucumber, we all understand, the economy is not a problem at all. And the so-called "brick House" tells us, do not open WiFi is because of unsafe, interference signal. Are you kidding me?

The reason, there are two: first, the interests of the disputes behind

Admittedly, in recent years, competes has begun to gradually release the "I am not a monopoly, money together" signal, especially in the transport value-added services, the hope to attract more social resources to participate in the operation of the slogan. Allow companies with basic, product and operational capabilities in the community to participate in the train WiFi project. Aimed at the train WiFi market of private enterprises began to stir, seemingly also got into this has tens of billions of dollars profit prospects of the big market "ticket", began to tangle how to achieve economic benefits and social benefits of win, to competes a "perfect answer"

Unsurprisingly, however, it was a "curse" of the bidding, and the train WiFi system was not developed jointly by the carrier's technology department, but was still a project outsourced to the railway sector in 123,061. The high entrance fees of telecom operators can also be predicted, and then the railway WiFi will remain high, which is not the people's livelihood projects that the general public can enjoy, the root of the monopoly remains unchanged. It is only now that perhaps the battle between the powerful telecoms giants has not been seen. Once it falls into a telecoms giant's bag or the telecoms giants find a reasonable division of interest, the "dark War" can end soon, hoping that it will also be able to achieve the Ministry of Railways said, "train WiFi is installed to cover more than 6 railway companies in the country's 700 trains, the end of this year to use WiFi train more than 100 ”。

Second, the lack of a good business model

From a business perspective, how can competes earn money from telecoms operators, and how can telecom operators earn money from businesses? How can a merchant earn money from travelers and how can visitors use free WiFi? This is a nerve-racking argument. Civilized point of view is how to achieve mutual win? This business model is explored not only in China, but also around the world, in the United States, France and other countries in the train WiFi on the construction, operation and business model exploration work.

For example, train WiFi and merchant WiFi application chain, for tourists to provide all aspects of consumer information, in the train WiFi Web page or app to provide some value-added services, in addition to direct access to the Internet, but also more convenient access to travel information, train community, audio-visual video, application downloads. Even with the railway characteristics to develop new vertical e-commerce services, such as the dynamic e-commerce platform based on geographical location information, is expected to mainly sell trains along the local specialties, fresh courier, business travel related products, car spot, etc., and provide station distribution services. For consumers can not only free to rub the net, but also can see agreed new products, online orders. Merchants use WiFi network, show their products, preferential activities, earn a full purse, why not.

It is estimated that only high-speed Wi-Fi per group of vehicles in a year about more than 1 million yuan value-added services revenue, the entire road more than 1000 groups of cars, estimated annual income of more than 2 billion yuan. Train WiFi market space depth of the sea, for mobile Internet enterprises, whether from the business perspective or capital perspective will be more favorable, can be called a "blue sea."

Internet times are thinking how to please users, competes has always been inhuman cold fan son, if you can provide free WiFi, especially during the Spring festival, but it is a perfect opportunity to reverse the public opinion, anyway this is an urgent excavation of "gold", but rather to the masses a accede, Let everyone feel a hint of warmth. When the final imperative, but the lack of this advantage. (New discoveries of science and Technology, Constantine/Wen)

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Will the train WiFi become the new blue Sea of the mobile Internet?