Will you pay for the music on your phone?

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The situation of domestic mobile phone industry has been intensified, the birth of the net end of the ugly in the stage to a magnificent performance. Although there are many hasty passers-by, but there are always new characters constantly emerging, to take turns to sing and play. Just the performance of good, not to see sell not the line, but also to see the basic skills and talent. In recent times, the news of the desire to make mobile phones has been rampant. Recently, it is a strong explosion of news--Le Vision mobile phone team has been completed by the former Lenovo Group vice president, Midh China Business general manager Feng Jue co-ordination.

It seems that the introduction of the mobile phone is a certainty, but also made such a big fanfare-mobile phones are missing, has begun to stir up "gossip." Of course, this is the habit of internet companies. Why is it that the company is rushing to launch a mobile phone business? If the le-video phone is really listed, will you buy it?

The thirst for ecosystems

While foreign giants have slashed their own losses and cumbersome business, the domestic internet giants are still on the road to continuous expansion. Core business is not its only card, can penetrate more areas is to measure an Internet enterprise, comprehensive strength is a strong standard. Le Vision also not to be outdone, early on from a single video site model, involved in a number of fields, learning jobs made a soft and hard ecosystem. Previously, Jia Yueting Pavilion put forward "platform + terminal + content + Application" industry chain vertical integration of the music vision ecosystem.

In this ecosystem, the "soft power" of Le Vision has reached a certain level, it is difficult to marginally. But "hard power" is still its short board, although there are super TV and other hardware products into the home large screen Internet market, but the coverage of the crowd is still less pitiful, and the box products were broadcast "ban" let its disorderly hands and feet. Under such circumstances, le Vision must launch a mobile phone to refine its ecosystem and become a key link in the terminal layout.

In addition, Le Vision has been exerting its power under the line, and its "Lepar Super Partner Program" is already on the layout and will soon be rolled out. Lepar store is to become a product integrated service platform for Le Vision, demonstration of the hardware, content, services, which if the lack of smartphones, will be a big disappointment. It is not enough to attract a lot of traffic just by using hardware such as Super TV.

Television revenue slowdown forced it to consider mobile phones

Music vision seems ambitious, in fact, there is a bitter self-knowledge. The ecosystem that is trying to build is too big, but the current stock of capital does not allow it to do so. Last year, the share price rose 6.5 times times, because the Super TV was just launched and was recognised by the capital market. But this year, the share price fell from 55.5 yuan last December to 40 yuan, indeed because of the lack of new growth.

And with the introduction of other manufacturers of the immature TV cost-effective more and more high, le Vision just rely on Super TV a few parry force, revenue began to slow down, must look for new growth. In this case, the mobile phone becomes the best way to stimulate the capital market and increase the receivable. Last year, Xiaomi revenue reached 31 billion, while the Lego net revenue of 2.361 billion yuan, a difference of 10 times times more. Such a big gap, let le Vision on the mobile phone market mouth-watering. Le vision after all in the user's heart still has certain influence, according to its yy, even if not to the Xiaomi mobile phone that kind of popularity, but as long as half or even One-fourth of sales, you can let oneself in the mobile phone market occupy a place, so that their own in the brutal mobile internet era has better living space.

In addition, although the domestic mobile phone market is already a red sea, but the major manufacturers of competition is still continuing, the market position ranking has not really stabilized, there is still a chance of emergence. This gives the music to the mobile phone to take advantage of the machine, Le Vision presumably for their mobile phone business prospects are very optimistic.

Follow Xiaomi mode success odds Blur

Predictably, the music vision will be similar to the model of Xiaomi mobile phone-high cost-effective is still the main theme. and similar MIUI systems will emerge, creating their own mobile platform to build their own stable fan community. But consumers who are already bored can still pay for it?

It is understood that in the cost control, the Jia Yueting Pavilion to the research and development team to set the maximum limit is 1300 yuan, and shape, process design must be in the market at 2000 yuan level of the middle-end level, the target of Xiaomi 4, Meizu MX 4 and other products. and its screen is more than 5.0 inches, using the Samsung processor, which means that the le-video phone will not support 4G. Such products are obviously not particularly competitive in the current market, and even the research and development team of the Company believes "very pessimistic".

In the introduction, it is mentioned that the head of the Feng Jue mobile business is the vice president of Lenovo Group. And he also brought a lot of the original team, most of them are operator-related business sales staff. This may change the habit of focusing on online marketing in the past, exerting momentum in the carrier channel. But now operators have already put the contract machine policy out of the historical stage, instead of the mode of buying mobile phone calls, the appeal of the mobile phone to the operator is still open to discussion.

Originally in the planning of the music, want to and millet with millet sharp, red Rice series covering high school low different end market, but at present, the first listed on the Le Vision mobile phone or a single model, and can not cause too much impact on the market. Even the expected time-to-market in November was not guaranteed until the first models were identified. Such a kind of video phone, you will be waiting, and after N long after the pay? (New discoveries of science and Technology, Constantine/Wen)

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