With the bed door, massage the scene of the bottom line

Market for home Massage The attitude of this thing polarized, optimistic people sought, see the loser disdain. However, the market itself is not controlled by the public opinion, we want to see is not purely superficial, but the potential behind the industry, a lot of superficial and inconspicuous applications, often in the late stages of the market to let a lot of people understand the doorway, and in the differences, capital can obtain a greater premium.

Now in the competition, we are actually competing for the "scene", and the consumption of the consumer demand is nothing but fall in the "basic necessities", and similar to the fast, drip and other taxi software just grabbed the "line" of a vertical subdivision of the field, and won more than tens of billions of dollars in the valuation, It shows that the capital market is not the superficial value of the pricing, but more imaginative derivative value.

Demand determines market, professionalism determines success or failure

Take home massage As an example, more than half a year in the country emerged dozens of similar companies, including the Panda take, point to, point hands, vitality Frog, door help, massage lions, points in place, push the bear, Demon Tatsu, to E Palm, nine elder brother Hang arrived more than 10 companies have been invested, it can be seen that the market is hot enough.

Usually, we think that the massage market itself is low-frequency niche services, home massage is a small crowd in the small crowd, but, from the service point of view, home massage is actually the direction of service upgrade, in which the market potential and derivative value is not as simple as the surface.

First, constrained by time and space limitations, many consumers who have the need for treatment or relaxation have not become users of the traditional Tuina industry. In the presence of home massage, this time and space limitations disappeared, mainly to do the market education, low-frequency niche industry can become the norm.

Second, the fast-paced lifestyle of the big cities has become the norm, and the congestion of traffic and the rising prices and rents in the central areas further exacerbate work-life harmony. In the leisure time by other life must pay the time cost crowding out, for the door and the back-end service market outbreak provides the possibility.

Thirdly, the pressure of life makes many city white-collar workers have no time to take care of their own health problems, sub-health into the "Bones Jing" to get rid of the shadow, especially for long-term sitting posture is a huge burden on the cervical spine, lumbar spine and so on. And the professional massage is precisely aimed at the white-collar this feature, can effectively help the city white-collar to alleviate this problem. From this demand, professional home massage prospects are broad.

In addition, for home massage, how to maintain professional standards and service experience, will become a watershed in the industry competition. Massage is not a simple relaxation, but according to different people, at different points to relieve physical fatigue, improve the body function and immunity of professional services. From this point of view, bring your own professional massage bed to the door of the panda to do the most thorough.

The scene is one of the key elements of the service experience, and the bed is standard with massage　　

Most of the home massage is not optimistic about the main is those who often go to massage chic users. But it is important to note that massage is just relaxation, massage is to cure or eliminate physical hazards. Often, massage is more of a social scene, and in Maslow's theory, this demand is ranked third. Massage is the most basic physiological needs and the second safety needs, from this point of view, massage should have more potential users than massage.

In addition, from the home massage to see, self-brought professional massage bed should be the bottom line of service scene requirements. At present, with the bed door massage enterprises Relatively few, only a panda to take a stick to the technician's own massage bed, most companies treat the bed as a value-added service, not as a necessary condition for the quality and professionalism of massage services. Because for the technician, comes with 15 kilograms of massage bed more laborious, the burden is bigger, the enterprise if does not have the mandatory request, does not take more convenient. But in turn, massage bed is in fact the epitome of massage scenes, is the minimum requirements of the massage industry, from the user feel that it is more professional, in fact, with the bed door is not only to appear professional, for the technician, professional massage bed is also more labor-saving.

Massage bed is for the combination of massage kneading and other techniques according to ergonomic design of specialized equipment, in order to cooperate with the technician to provide services, to feel more comfortable, better service. For example, customers in the back massage, must prone, and in the sofa, bed or chair, no professional massage bed hole put head, shoulder neck can not relax, massage therapist can not accurately find the corresponding points, the user experience will be discounted.

and home massage similar, door-to-door manicure, home foot therapy, and so on, they also need to bring their own professional equipment, only with the home massage 15 kg big bed than their equipment to be much smaller, with bed door should be the lowest standard of service scene in this industry, even if more trouble, also need to insist. Panda take to take the bed door this matter painstakingly, has 15 kilograms of massage bed has been improved to 8 kilograms, this to the details of the death of the attitude is lack of service industry, in the initial market competition, those only a mere formality shouting slogan brush flow only for a moment, the long-term enterprise also need to return to service attitude and professionalism of the promotion, So that we can maintain a long-term competitiveness.

Home market before the Gold rush, the enterprise market more potential, no bed how to do?

Compared to the home market, the Enterprise Market door massage service more potential, because the service enterprise customers are easy to bring new users, if you see colleagues in the enjoyment of home massage services, may also have the impulse of massage, in the long-range, a business will bring a lot of big single. If the service enterprise customer, the workplace can no bed, no sofa, only chairs, at most can only enjoy the head, neck, shoulder massage, the back, waist, leg how to do? It can be seen that to provide on-site services for corporate customers, with a massage bed is very necessary.

In addition, in the increasingly fierce competition today, talent has become the most critical factor in enterprise development, and many of the hidden benefits have become the enterprise to recruit talent, one of the "killer", and in this rapid outbreak of demand today, similar to home massage this professional services will also be more space for development.

Wen/Wang Liyang

Number: Science and technology do not spit unpleasant

With the bed door, massage the scene of the bottom line