WP Loading research: How to create a game that lets people spend money

The game is the best to do and the most difficult to do the project, the game is now directly from the data to speak, Windows phone game application is also impossible to escape from the industry guidelines, to say that in the market to do good, then directly take the data, almost no one will care about what the game conveys, a knife cut to see income, If you solve the problem of user volume, the next step must be the income problem, today's loading force research is to explore how to create a game for people to spend money.

"My name is Mt", "Magic Card Fantasy" in 2013 in the Windows Phone platform in the 5 million/month of the news, attracted the 2014 a scramble for WP, only from the data, this should be the highest-running Windows Phone game products, one months has the equivalent of 800,000 + Mei Dao, this is very important: not only removed the Western powers to bully the hat, but also with the ability to bully the Western powers of the helmet, foreign media also reported a 60,000 U.S. knife Windows 8 applications. But 2014 years in the small friends in the beach, in the end, how much to earn a basin full and return to it, I know, almost no, I do at the end of 2013, "pocket Pet" also 500,000/month of water, perhaps a lot of friend muffled hair big wealth of disdain to preach, so far, This is the result of the comparison among the small and medium-sized teams.

2014 years tracking a good more than 10 better games, supposedly should have good results, but all the effect is mediocre, a friend from the Windows Phone user quality loss of confidence, then the problem where, and then successively on a few light medium weight various types of games, in contrast, you can summarize the following points:

First, the plate has not become large, the user began to rob

2014 for Windows Phone is an awkward year, because the purchase of Nokia phone this year is merged with Microsoft, the original promotion sales plan all failed, the release of the new machine also let people compare egg pain, old wper left, it is obvious that WP boom did not before the strength, With data said the global Windows Phone in 2014 sold 40.77 million units, but according to Adduplex data China at best 3-10% look, it happened at this time a large number of domestic games on-line, to seize the original is not much user resources.

Speaking of the user is difficult to rob, difficult to rob to what extent, 2013 time casually a game or application, easy daily Download installs 3000+, if did the promotion marketing, the highest breaking 10000+ is easy, to 2014 years even do the promotion highest daily may also 5000+ installation, Pocket Pet Online One months 200,000 download, and do not say the user conversion problem, the single data is easy to calculate it is not difficult to make money, and the 2015 "element of the Force" released, with one months to pay a large promotion fee, also 30,000 of the installation, the reason is very simple, the user was a variety of games at the same time, Who cares about such a conscience, but the game also received 120,000 + RMB in the first month, such as:

This product is not a success, but imagine, if the game has enough users, then the income is what magnitude, back to explain why only this point of the user can have such a high ARPU, because to avoid the following common problems.

Second, throw up even, do not operate at all

How to make people willing to spend money, this is a game people understand the reason to need to operate, or operation, but in the actual operation of WP can say almost no, are doing the promotion guide amount, and then regardless, CP side is mostly temporarily from other departments were redeployed to do Windows Phone version , but also do not pay attention to bug modification, problem adjustment, product optimization, operators also mostly took the product packaging packaging hair News, on-line waiting to be divided, the operator will not be for the Windows Phone user status to do operational feedback, even if the operator put forward a proposal, CP party will not necessarily fully cooperate, do not think " My name is Mt "because the strong IP in WP made so high results, can be turned over the December 2013 post, will find MT do a lot of operation, but also for WP launched over 10 bursts of operation, a just throw up on the game products, even if there is user volume, but how much income? Good operation from the start on the targeted to do a variety of operational activities, the player held high, not worried about the user willing to spend money.

Third, do not care about demand, consumption guidance is insufficient

Gamers are the most difficult to serve a group of people, always bring new challenges to the game, unified characteristics is a lack of presence, if the product can make players feel strong, then congratulations, this is a good product, to meet the needs of the player is important, but the demand is not really must meet, key players can be a way to get " Existence sense of "operational feedback, you can know now online players in the group of customer service is a lot of equipment, the best operation of the idea is that the player raised the problem of their own resolution, this is a good idea, even if there is a customer service to collect the intention, the player's needs will promote the game product development, unfortunately, Most of the game products are migrated from iOS, Android, to say that only for Windows Phone needs to make adjustments, CP is not necessarily willing to focus on Windows Phone development is not the concern, and even dedicated customer service and player communication needs.

At this time in the player group, in-game customer service can also guide the player consumption, such as activities, the new display, stimulating the player's desire for consumption, because of the reasons for the 2nd, most of the game products lack of input of consumption guidance, more resources are placed in other platforms, if the elimination of distractions careful play home care good, The cost of creating this environment is not high.

The technical pit is too many, the heart is insufficient

As mentioned above WP products are mostly transplanted from other platforms, so mostly cocos2dx, beautiful WP8 system brought C + + mixed programming, COCOS2DX for WP8 seems to bring unlimited business opportunities, In the early first to support the WP8 of the COCOS2DX 2.2.3 version came out, I specifically studied it, not to mention the module implementation is not complete, then found that there are serious performance problems, contacted the COCOS2DX team for advice, the results were sprayed technical ability too, if there is a problem certain programming level is not enough, go back to learn to learn to qualify with        They communicate, well, then these problems really pit a lot of CP small partners. Most of the CP team, for the transplant nothing to say, is quite simple, but can run does not mean that no problem, not flashback is impossible, so, most of the problems focus on how to control memory, how to make the game smooth. No exaggeration to say, today WP does not collapse is a good game.  After all, with the COCOS2DX, limited to its bottom, coupled with the consideration of cross-platform maintenance, sometimes, the CP really have insufficient power. If you want to create a game environment where you can spend money, at least let players peacefully play, rather than spending time, duang! It's blown! Just spent the money, duang!. It's broken again!

User no problem, the problem is the loss

For a while, CP is full of hatred for Windows Phone platform, and then found that WP user quality is poor, all the way downhill, according to the previous investigation completely inconsistent, almost all think the user loss seriously should not, this reason has many aspects, not a pole killed, there is a game within a local tyrants, Endure a variety of flash back did not go, endure a variety of problems did not go, the result one day login not up, find customer service no person, call to the CP side, push to the operator, the operator to solve this matter 48 hours only reaction, and so on to contact this person, has been lost to other games to do local tyrants to also, Sum up the reason is still mentioned in the previous points, players into the game is to enjoy the game fun, they can accept a variety of challenges, but the game outside the challenge can not be accepted, otherwise will not fully into the game, players gradually lost, the income is not natural, and will become more and more serious.

In fact WP on the player as long as can stay live can receive money, why so say, direct.

This is the "elemental force" of the last four weeks of data, it can be seen that the first week just on-line not too high income, when the players are relatively small, later Valentine's Day activities and the Spring Festival activities quickly pulled high income, the game with its own engine development, no flash problem, so long experience good, There is a dedicated customer service to solve the player feedback, guide the player's topic, Operation activities Follow-up more timely, found that the bug is also rich, to the fourth week long-term operation has appeared effect, the player more and more drop pits, did not drop the pit also basically lost, can see the Spring Festival, although the activity is reduced, but ARRPU instead, To say that the greatest success is to create an environment for spending money.

It's not hard to create a game that lets people spend money, and everyone knows that the Windows phone concludes with three points:

Basic non-retreat, feedback of people, activities to keep pace with

But how much can it really do?

WP Loading research: How to create a game that lets people spend money