Wu Jun: My Foreign Trade e-commerce business journey for ten years (1)

Ten years of e-commerce

In the ten years of wolan, we started from 6000 yuan, and now we have sold nearly 50% million gross margin each year.

I have made counterfeits, but I am always good at it. I insist that I only make brands in the market segment.

From the first group of employees with technical secondary education to the current doctoral masters, haigui team covering all languages.

From an average of two-year change of the team at the start-up, to a turnover of less than 10% people each year.

From the emergence of companies with a financing of 60 million around us, we have all of a sudden absorbed our team, to stick to our own brand differentiation path, their respective development is not lagging behind.

......

Every step of our journey is made. I can only speak big vernacular, and I won't pretend to be tall. Xiao Fu handed my documents to the self-media. They said that the content is very high, that is, too colloquial. I told Xiao Fu that I only speak big vernacular, and it is very easy to be an e-commerce company.

Development Bottleneck encountered

The old employee insisted that the SEO department was a dominant one to suppress the growth of the social marketing department. However, I think social marketing is inevitable for female consumers. The cost of traffic direction is low, which facilitates content accumulation and brand. The search traffic stays within the station for less than one minute.

Why is it difficult for platform sellers to have a brand? Because the stay time is short and there is no content, it cannot cultivate emotional cognition, and the customer loyalty is not high. This war of consumption has been on for more than a year and does not dare to perform large-scale operations. First, we moved people around 1.1 points and personally led the team to test social marketing. Make the results, and then draw people out, and then test the expansion. Finally, it was almost the same as the rest of the SEO department's colleagues. If you are willing to accept the service, you can leave the company if you are unwilling to accept the service, or if you are not willing to accept the service, you can leave the company.

There are still a few people leaving, because there are too many young people in the e-commerce team, and most of them are impulsive and irrational. This is the biggest management risk of the e-commerce team. Therefore, the core knowledge must not be in the hands of a few people. It must not be a single department. The mentality of a too young team is fluctuating and destructive.

Two experiences

One of the worst cases I hate is that the company's core knowledge and skills are in the hands of a few people. I will not allow individuals to play with the company. because of a person's selfishness, the company may lose the best opportunity in my life. Therefore, a public enterprise knowledge base must be established to encourage new people to get started. Only when new people finish learning the existing knowledge of your enterprise as soon as possible can they create the knowledge they do not have for your enterprise.

Maybe a piece of knowledge is first discovered by an individual, but you found it on an enterprise platform. Can you find it without the cooperation of resources and platforms provided by the Enterprise? Therefore, this knowledge does not belong to an individual and must be shared within a public enterprise.

Only in this way can employees constantly find out, instead of staying well-off! For business owners, you often complain that employees are not doing well in management!

Guangshen enterprise short board 1

Enterprises that really understand it will never join in the excitement. They must have their own established markets and strategies to resist the temptation. I found that many enterprises are doing fast fashion women's clothing recently. I also know that women's clothing enterprises are very popular recently. Everyone is promoting their website in a high profile.

In fact, many people do not know why women's clothes are so hot that they want to get started with excitement.

The reason is:

1. low prices, fast fashion, high-frequency consumption, high customer stickiness;

2. Low Cost of social network image channel drainage;

3. The core of the mobile Internet is to disseminate images, while the core audience is women aged 20-40 who are fast fashion customers;

4. Catching up with the mobile Internet.

Is it enough to know this? There are only a few opportunities, and it is a trap when everyone wants to rush in. How many companies in a customer will save their clothes and pictures every day without aesthetic thinking? When the first cheap and exquisite picture appears, the customer will be excited. When a batch of pictures appear, the customer will feel that it should be so cheap. It is precisely because women's clothes have a low threshold.

Guangshen enterprise short board 2

Why do I have to imitate the sales volume of Shenzhen BIG e-commerce companies?

The boss of the Hong Kong Investment Bank of guoxin securities met me in Nanjing and said that 0.1 billion million gross profit and 10 million gross profit. Which one do you choose? I chose the first one. What I want to do is Airbnb. Many e-commerce enterprises in the United States only have dozens of people but can do hundreds of millions of dollars. This is what I want to do!

I want to be an e-commerce company, a brand, not a porter.

If you are an enterprise, you must have a historical concept of development! There are only a few large drug wholesalers in the United States, but the industry's leading companies are R & D leading companies with high profits, such as Pfizer, which sells Viagra. But last year they wrapped up half of the hotels in Dongguan for the annual meeting, and Dongguan was unlucky.

Foreign Trade e-commerce companies must have strategic support to increase their sales volume. To increase their market share in this region, they must control channels to build brands, or force the supply chain to have the right to speak in the industry, if you are selling beans in the global market, it can only be big but not strong.

Wu Jun: My Foreign Trade e-commerce business journey for ten years (1)