Xiangdong: Qihoo 360 loses money to save a year's advertising fee

Recently, Qihoo has been pushed to the cusp. In the middle of August, Qihoo and Alibaba on "rogue software" of mutual lawsuit, to win an end. August 28, Beijing Haidian District People's Court on the infringement of the CNNIC reputation right of the case to make a first-instance judgment, the court decided that Qihoo, must apologize to cnnic and compensation for 150,000 yuan. Qihoo said he will continue to appeal, and urged netizens to share evidence. Some time ago, the "2007 China Personal Network Security Research report" said that Qihoo 360 entered the top three of the network security software market this year, while Jinshan and Jiangmin fell out of the top three.

How does Qihoo look at this report, which causes many antivirus software vendors to question? In the future, will Qihoo be transformed into antivirus software business? September 4 15:00-16:00, Qihoo company President Xiangdong guest Tom Technology, and Tom's vast numbers of netizens to communicate.

Wonderful ideas:

[Xiangdong]: Rogue software in the most popular words, called "uninvited, Lai do not go." This "rogue software" to your computer installed when you do not know, want to unload out of the entrance, and some of the zombie residue in your computer, the image of a point is "uninvited, Lai do not go."

[Xiangdong]: Now, our domestic three antivirus manufacturers, their own sleep-free days should be said to end, before, before 06, the domestic antivirus market has been in a more stable pattern. Every antivirus manufacturer is still very nourishing life, for their prospects are full of confidence, that the prospects are beautiful. Then, 06 years later, until this year, the market suddenly changed. Then the common people, particularly frightening is the people of the concept of security has changed.

[Xiangdong]: Now 30, 40% of the Internet users use Qihoo 360 products, I think if we can advertise for 30, 40% of the netizens to pay attention to Qihoo, I am afraid that need tens of millions of input, we do 360 this matter a year to invest more than this number.

Xiangdong: The Ministry of Legal Affairs is preparing an appeal to submit a petition before September 12 .

Moderator: Everyone good friends, welcome to Tom interview room. Recently in the Internet industry, Qihoo Network was pushed on the cusp. In the middle of August, Qihoo and Alibaba on "rogue software" of the mutual lawsuit, to win one and end. August 28, for the strange tiger infringement cnnic reputation right a case, the court first trial judge Qihoo lost, today's interview between the president of Qihoo Xiangdong Mr. First of all friends to say hello.

Xiangdong: Everybody good friends.

Moderator: Just now in this long series of the middle of a case, we feel strange tiger since the Qihoo 360, the dispute is more, this is why?

Xiangdong: Because the odd tiger do this thing is to kill "rogue Software", and "rogue software" with very bad means to violate the interests of netizens, Qihoo "rogue software" killed, broke the people's resources, the natural cause of the rebound in the market. The odd tiger is naturally becoming the focus of public opinion.

Moderator: Some people say that Qihoo relies on voting to determine whether a software is "malicious software", which is not serious. What do you think?

Xiangdong: Not called "malicious software", called "Bad evaluation software." Before Cnnic sued us, we passed the user's report, our own verification, by judging the behavior of the software, to determine which software is malicious software, which software is not malicious software, so we have a list of malicious software. Then let netizens pass 360 security guards, decide to put their own malicious software is to retain or delete. So this is some of the first steps of the previous phase.

Moderator: Just speaking of judging, according to what kind of standards?

Xiangdong: In fact, malware and non-malware judgments in the hearts of the people are there, otherwise 360 security guards will not be so strongly welcomed by netizens. What is malicious software in netizens ' minds? In the most popular words called "uninvited, Lai do not go." This "rogue software" to your computer installed when you do not know, want to unload out of the entrance, and some of the zombie residue in your computer, the image of a point is "uninvited, Lai do not go." From the industry, the Internet Association has passed a "malware" eight standard, if it is a software with the Internet Association of the 8 standards stipulated in any one. Can be called malware, what are some of the most important behavioral features in these eight articles? It includes such behavioral features as malicious bundling, forced installation, difficulty unloading, and so on. If it is a software producer, does not regulate its own behavior, and then used some abnormal methods, or we say in some malicious way, to encroach on the Netizen's computer, then it is "malicious software." CNNIC has two software: cnnic Chinese Internet access, and CNNIC access to the Internet, we have sufficient evidence of the Internet Association Eight of several, we passed the Beijing notary Office, after a number of evidence that these acts. The use of cnnic Chinese on the internet and worry-free internet access to the toolbar is a violation of several of these.

Netizens: Odd tigers often seem to quarrel with their peers.

Xiangdong: These peers with malware are often quarreling, like cnnic, Yahoo ... Some of these companies.

Moderator: What effect does this have on Qihoo?

Xiangdong: The impact on the odd tigers is there, but the development of Qihoo will not have a negative impact. Since the 3,601 anniversary of security guards has just been opened, a year, 360 the software from 0 users, to August has reached more than 30 million of the user installed capacity, daily use of more than 10 million. To 360 communities, 360safe.com, and bbs.360.com, as well as the Qihoo encyclopedia can see tens of thousands of internet users in support of 360, they thanked Qihoo to provide users with such a good free computer inside the malicious software tools, great satisfaction. So Qihoo for this matter, because 360 security guards this product wins extremely high honor degree, will not because loses one or two lawsuit to make the odd tiger brand in the dark, but the odd Tiger brand in and the malicious software struggle will be more and more bright.

Moderator: These two cases have lost, you just said that will not give the brand in the dark, but the court's loss of the verdict of how many brands or damage.

Xiangdong: Adhere to a just cause, adhere to the most netizens for profit, with the benefits, resulting in the rise of the brand, or reputation of this rise, much higher than we lose a lawsuit. And then in some people's minds, there will be the question of the odd tiger. Because "rogue software" almost all netizens have encountered, you can describe it in a word, that is "abhorrence", and for the general netizens have no way or do not have the "rogue software" from their own computer to clear out the ability. Qihoo did not have any manufacturers before, can put forward such a tool for netizens to use. Today, the tiger to take out this thing, netizens used to feel good, he said strange tigers. So I suggest you go to Qihoo 36,000 to look at the Netizen's evaluation of software such as CNNIC, I believe you will be shocked by the comments of netizens, the degree of this enthusiasm that netizens participate in.