Vice President: will enter the U.S. smartphone market in the near future

Sina Science and technology news in Beijing August 20 morning, vice president Hugo-Barra in a recent interview with Bloomberg said is preparing to "recent" foray into the U.S. smartphone market. In the US, will adopt a similar social media marketing strategy.

It is no longer possible for to ignore the US, the world's highest-selling smartphone market, says Palawan. With the growth of China's domestic market slowing, and the rise of rivals such as Huawei, international business expansion has been urgently needed.

"The U.S. market must be in our sights," says Barra. We will start with social media. These channels will help us reach the younger generation who are passionate about new technologies. We will undoubtedly enter the United States. ”

Barra is currently responsible for international business development. He had previously hinted that would enter the U.S. market. now has a better chance of entering the US market than ever before. This June, announced the acquisition of nearly 1500 technology patents from Microsoft. The deal will help avoid intellectual property disputes in the process of opening up international business.

Current product line includes smart bikes and rice cookers. Barra also said that had no timetable for entering the U.S. market. In the United States, has sold headphones and sports bracelet online.

"The United States is a very important market for any consumer and lifestyle brand, and no doubt for us," he said. But we need to do it with care. ”

The US smartphone market is dominated by Apple and Samsung, and may find it hard to open the market. In the US, telecoms operators such as Verizon and t have a strong influence on handset sales, and has little experience with these channels. Rival Huawei and ZTE are also aggressively targeting American consumers.

Nicole Peng Nicole Peng, a consulting firm Canalys China research director, said: "The U.S. technology threshold is higher than  current major market. This means that needs to spend more energy to open up the market. "In addition, has to consider the economic benefits of doing so." "If you can't make a profit, it's unreasonable for to enter this market." ”

Currently, largest overseas market is India. With 1.2 billion people in India, the smartphone market is growing fast. The Indian online market, the main focus of , "is doing very well," says Barra.

Needs to succeed in India. Domestic rivals such as Huawei, Oppo and Vivo are causing pressure on . In a report this month, IDC estimated that  shipped 10.5 million smartphones in China in the second quarter, down 38% from a year earlier.

In response, Barra said the data was "inaccurate". He pointed out that in June alone, delivered less than 7 million handsets. (Lili)

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Vice President: will enter the U.S. smartphone market in the near future