Xingdong: Playing Blog Life

Chinese Academy of Sciences academician Mr. Fan Lianzao once said in earnest: "China to have 100 square hing East is good!" "August 7 morning, in the distance of Zhongguancun is not far from a small Business Plaza-Blog Network office, the reporter has seen xingdong." At that time, the blog conference Room is meeting, the topic is anti-Microsoft format. As a business, how can there be such a public forum, does it have commercial significance? In the afternoon, we will talk about the future management of the blog, mainly to support government decision-making. Xingdong's words dispelled the journalist's suspicions.

At this point, it feels more like an entrepreneur than an independent it critic who is praised by the industry.

from poets to entrepreneurs

China Times: As an engineering graduate, how to become an independent it critic?

Xingdong (Laughs): It was a coincidence that I entered it. I graduated from XI ' an Jiaotong University in 1996, I went to Tsinghua to continue to study a PhD, at that time, a college classmate in Dell to do PR, he suggested that I spare time to write a manuscript, play the writing expertise. I am in XI ' an Jiaotong university is the president of Literary Poetry Society, a typical literary youth, the result of this writing is out of hand.

"Huaxia times": Why do entrepreneurs do blog web?

Xingdong: 2002 Back to write a doctoral thesis, transferred to the school of Management, the instructor listened to the blog after thinking that can be based on hobbies, practical work, adjusted to the Internet-related direction. August 2002, the blog network was established. At that time our server did not, the result of their own domain name registration, do day-to-day maintenance. In 2003, thousands of scholars joined, saying that "5 minutes a day to fuel the mind," is the new ideas, new ideas of the collection, rapid growth of traffic. Miko Mi, BMW case, Shanda purchase and Sina, Baidu listing and other major things, are here to make a sound.

"Huaxia Times": Traffic came up, blog network began to introduce investment. What problems have you encountered during this period?

Xingdong: At first don't want to commercialize, the money also spends not much, a person does very happy. (laughter) into the IT industry, and then blog, is a kind of interest guidance, directed at the excitement of the state of mind to do. After 2004, the flow is big enough, the bandwidth is not enough, the server is not enough, on two servers, hundreds of thousands of people visit every day, the program has no special maintenance, often problems, the page is not professional art. I began to realize that technology is important, otherwise technical problems lead to data loss, years of things are not back, so that the commercial, so look for investment.
Enjoy the difficulty and happiness of starting a business

"Huaxia times": In this entrepreneurial process, the most difficult is what? What sustains you?

Xingdong: Entrepreneurs are insisting, because most people choose to give up and choose to be discouraged in difficult times. This is the ultimate determinant, very simple and difficult. The hardest thing is to have a firm belief in the matter itself, can grasp the nature of things, have a clear goal, not affected by the outside, if Ma Yun did not have a firm belief, it is impossible to go to today, most of the founders followed without results.

Huaxia Times: What is the happiest thing in the entrepreneurial process?

Xingdong: It is not easy to do a website with a continuous growth of 35 years when you see the website visit rising is the happiest. I did very well in the last few years, and then I took a detour. Website traffic is growing every day, and this growth is like doping, but not too much excitement, otherwise there will be no way to continue, there is a normal increment is sustainable. Laugh

"Huaxia Times": Heard that there is a new project Yiwu global Network is in the brewing?

Xingdong: In my life, the luckiest two things, one is the whole witness the prosperity and development of the hometown Yiwu, the second is to witness the booming Internet. I wanted to do this project in 2000. With Alibaba listed Dongfeng, Yiwu Global Network began to prepare in May, may be officially released in September.

My position on Yiwu, the future in the global equivalent of Silicon Valley in the global position, is a unique center, just like New York's impact on global capital markets. Another 5 years, 10, and so on, the size of Yiwu, its commodity prices will determine the global commodity prices. (side to pick up a cup on the table), for example, this may not be directly bought in Yiwu, but prices may be affected by the Yiwu market, this is the "Yiwu effect."

Play Blog Life

"Huaxia times": How do you define a blog?

Xingdong: A large number of exchanges through the blog, blog is the online home, the online itself, so both the reality of their own, there is a virtual themselves, 24 hours a day to help you communicate. With a blog, life is a lot more, still in the process of continuous evolution. Blog is no longer a simple text to entertain themselves, but not the celebrity privacy of the boring hype, and become a new way of life. Now, I go to a lot of places to make a report, do not send business cards, please go to the blog, have the means of communication, can leave a message. You have a realistic self, a virtual self.

"Huaxia Times": How the Blog network to face competition?

Xingdong: I firmly believe that professional blog site will be able to overcome the comprehensive blog site, just need time. (laughter) Five years ago, only Sina, Sohu, NetEase three major portals, now Tencent, Baidu, the audience, Ctrip are up. The previous three major portals, now ranked to fifth sixth, 35 variables are still very large.

Web2.0 profit, really do the best is Tencent. Tencent because of the blog--QQ Space, the rapid outbreak of business model, is the first blog business model to play the most successful.

At present, the lack of blog network is large-scale. Blog network can be bigger, the key is to improve user experience, only to win new netizens, the scale reached a critical point, large-scale and even profit is not a problem.

Huaxia Times: What is the difference between writing and starting a business, and what kind of happiness do you enjoy?

Xingdong: Entrepreneurship is more exciting than writing, writing is pure personal happiness, writing is a very personal thing, I want to express the words, very simple and happy, entrepreneurial to forget themselves, always think of investors, employees, so that my transformation is obvious. Entrepreneurial to a certain extent, but also continue to make comments, but look from abroad, entrepreneurial age, energy can not be achieved, entrepreneurial is staged, the commentary is a lifetime.

"Huaxia Times": It commentators, businessmen and other roles put together, more inclined to which role?

Xingdong (laughter): Experts, businessmen are not, scholars are not, at present I am the "entrepreneur" positioning. I hope to do projects, can put some ideas of the internet hatch out, auxiliary text, text is not the main business. Innovative things from small to big, very exciting. I started one or two successful companies and now want to help other entrepreneurs and incubate internet companies.

"Huaxia Times": Talking about entrepreneurship, Apple Computer watts, jobs, Microsoft gates, there are three people who let you choose, the value of more inclined to which one?

Xingdong: These three people started at the same time and entered the IT industry 20 years earlier than us. Purely from the personal perspective, the public interest angle, my values are more inclined to the Watts, he was basically forgotten by most people, but the society is always a part of the idealist, otherwise the society more monotonous, now the market-leading era, how can adhere to the ideal thing?

Life is not only a value orientation, into the world of Watts, you can feel that the most primitive things in life, in fact, not in the world's most noisy place, nor the most glorious moment.

People profile

From 1987 to 1996, he attended XI ' an Jiaotong university and received a bachelor's degree in engineering and a master's degrees, and entered Tsinghua University in 1996 to study e-commerce ph. D. Subsequently, Wang Junxiu co-founded the Internet Lab (www.chinalabs.com) and blog China (www.bokee.com), and was chairman and CEO of the Internet labs and blogs China.