Xu Jinsheng: Detailed explanation Baidu Regional search results are different reasons

Presumably research Baidu are aware of Baidu in different regions search some keywords when the search results are different, and this is the Baidu has been testing a long time a function: The user input some key words, Baidu will call the user's IP and then according to the user IP city, to improve the city + keyword ranking. In fact, many people have analyzed the results, last night in the Seowhy forum to see the teacher sent a "SEO research essay First: About Baidu regional search results Research" is a post, just recently there is no topic also by the way to participate in the essay discussion of this topic.

The following will be based on their own examples to specifically analyze some of the Baidu regional search results are different reasons. First of all, I am in my home computer with Baidu search "network company" this keyword, the results are as follows:

　　

First of all to explain some I am now in the Shenzhen, with the Great Wall broadband network cable. IP address should also be Shenzhen, but why I search network company ranked second third is Shanghai network company? Is my IP Shanghai? I also used several methods to check some of my IP, but found some different, look at the following figure:

　　

This is ip.cn check my IP display is the Great Wall of Shanghai broadband, so the above Baidu show that Shanghai's network companies should also be normal, but I was in Shenzhen search why can be found in Shanghai? And IP should also be Shenzhen, I from the QQ display city and IP138 query to my IP display is Shenzhen, Look at the picture:

　　

The image above is ip138 and my QQ display of the city IP address, is Shenzhen, that is to say that my IP is Shenzhen, but the results of Baidu search above is obviously Shanghai, that is, Baidu to my IP identified is Shanghai, this shows that the results of Baidu Search is not entirely based on the user's city to judge, But according to the user's IP to judge the city, but also Baidu and ip.cn to identify the results of IP is consistent, others are inconsistent. Of course, I also let a friend of Shenzhen Telecom users search for the "network Company" keyword, as shown in the figure:

　　

From the above two pictures can be seen, the same in a Shenzhen search results are not the same, and the above is really Baidu's view of the Shenzhen users of the search results, because my friend's IP in ip.cn and ip138 found that the results are consistent are Shenzhen, So this is why the same in a city search results are not the same, because the use of broadband and then IP is not the same, Baidu judge IP when it is not a city. This is also a drawback, Baidu's IP library is not sound, and sometimes will judge errors and then give users the wrong search results.

From the same city two different IP search the same keyword search results, search results are somewhat similar, in addition to a few of the above bid promotion, are Wikipedia ranked first, this does not have to explain, Baidu very much like to put his products in the first. And then the second to the four is some of the higher weight of the local site, of course, there is an exception, is two search results have one of the same site in Shanghai, four and Shenzhen second (including Wikipedia), and then five in the city to search the keyword Baidu map. This can explain a problem, some keywords Baidu is sometimes not entirely based on regional judgment rankings, such as yongtu.net this site must be the weight of a high ranking in Shenzhen region first and ranked four in Shanghai, I opened that Web site and looked at some of its keywords and descriptions and there was no Shanghai Internet company This keyword, and there is no Shanghai this word, then Baidu should not be completely based on keywords and description to judge the site's user positioning, so the City keyword this occupy factor is not as important as I imagined.

From the above analysis of the results, the teacher is concerned about the future of "SEO" the word ranking, will not have a Web site ranked first in the country, but each city has its own first. This problem should be not possible, if your site optimization of the good weight of the words Baidu nature to you ranked, and this phenomenon to and SEO workers also said there is no great impact, Baidu just want users to quickly find the search results they want, this for the SEO workers should be good, Sometimes you can increase the search rate of some sites, of course, if your site optimization is very good and the weight is very high, such as seowhy this completely do not have to consider the impact of a very small, I fully believe that seowhy will always occupy the SEO keyword in the home page.

Due to the time issue today to share here, of course, because my example is less so sometimes the results of the analysis is somewhat one-sided, welcome everyone to speak and exchange views. This article originates from: www.ijinsheng.com reprint please indicate the source. Author Introduction: Xu Jin wins, 4 years of grassroots webmaster experience, more than 2 years of SEO work experience, is now mainly engaged in SEO work.