Yan Ming said that the Tianya revision draws on Facebook: it will play down media features

Sina Science and Technology News on the afternoon of March 13, March 6,Tianya community trial revisionXu Ming, president of Tianya community, said in an interview with Sina Technology that this was the first major revision of the website since it was founded for ten years and hoped to play down the media features, it also highlights the user-centric concept.

Min Ming pointed out that the revision referred to some ideas of Facebook's previous revision and made some innovations based on the actual situation of Tianya. He also said that Tianya positioning is a community that contains SNS applications. At the end of the month, it will also launch functions such as webpage IM to increase user loyalty.

It is reported that the Tianya revision page is still in public beta, and the official version will be available before the end of the month. Min Ming revealed that he hopes to build Tianya into a large community with hundreds of millions of effective users in the next ten years. Currently, Tianya has nearly 10 million users, and this year's target is nearly 10 million users.

Tianya "changed its version in ten years"

Sina Technology:How do you evaluate this revision? Especially in terms of style.

Xiaoming:Tianya hasn't changed much in ten years. This revision has made a decision. The starting point is to improve the user experience, but we also need to consider the usage habits of old users to ensure the continuity of their experience. The core idea of the new version is that Tianya gave the outside world the feeling of being a forum, and the overall impression after this change is the community. It turns out that Tianya has a strong content, so we know more about the content of some events. After the revision, we hope to focus on individuals, emphasize more personal services and products, and highlight the relationship between people. In general, the revision is also a gift to users from Tianya for ten years.

Learn from Facebook's ideas

Sina Technology:According to the current user feedback, does the revision achieve the intended purpose?

Xiaoming:It is currently in public beta and will be continuously debugged based on user feedback. There are some new things that I feel good about, such as my personal product "my Tianya ". In addition, we used to use left and right navigation, and now the upper and lower column locking mode. After the service is officially launched before the end of the month, the logon mode will be retained. This time, I introduced some of Facebook's revision ideas and made some of our innovations. They lock the bottom bar, and we lock the upper and lower bars, more like virtual social games. I think the community should include SNS, and SNS are part of the community.

The new version is officially launched at the end of the month.

Sina Technology:What valuable issues have been collected from the user, and when is it expected to be launched?

Xiaoming:I am still absorbing a lot of comments and then make a summary analysis. This stage is not yet reached. At the same time, we are also doing a lot of meticulous debugging work, such as the interface structure, column structure, and tone, which will be officially launched by the end of the month.

Sina Technology:How long have you prepared for this revision?

Xiaoming:Last year, we started consulting and planning for about three months starting in and. The official revision development takes less than two months. We purchased an IBM experience consulting service management service last year, which was transformed and a dedicated team of revised projects.

Will fade out the features of Tianya media

Sina Technology:I have heard from users that the media features are more obvious after the revision?

Xiaoming:This is a misunderstanding. Now we only see the public beta Tianya "focus" page. After the official launch, it is just one piece. In fact, our media is playing down, not strengthening. I want to emphasize people-oriented, highlight products such as "my Tianya", and highlight the functions of the community platform. After a user logs on, the user enters his/her personal portal by default. Media influence is not our main idea, but because the user group was relatively high-end, it laid some media features.

Sina Technology:Before that, have Tianya had a large-scale revision?

Xiaoming:Not once in the history of Tianya was a thorough and in-place revision. At most, it was done with some minor repairs, or some of the sections were changed. The global revision is the only one. In the past, we mainly considered the user experience and the continuity of experience. This revision requires a certain risk.

Webpage IM released by the end of the month

Sina Technology:I heard that you will launch a webpage IM version to increase user loyalty. When will it be pushed? Did you develop it yourself or find a partner?

Xiaoming:We work with a third party. An embedded webpage, such as IM, Facebook, and Kaixin.com, has its own IM. We can add this to increase communication and contact between users, this product will be available by the end of the month. In the past, Tianya gave people the feeling that it was a forum. Unlike SNS, this version adds these details to better reflect our idea of "community includes SNS.

Sina Technology:Is there a big plan for the future of IM, for example, 51.com has already made IM independent.

Xiaoming:We will not vigorously do IM, it is just a complementary function of the community, so we use a cooperative approach.

Sina Technology:What functions will be integrated in the future to increase user loyalty?

Xiaoming:In the future, there will be more game implants and more personal products. We will open it to third parties to bring their products in and provide more services to users. At the same time, many of our own products are also being upgraded, such as groups, tribes, and blogs. I think of the past Forum as a user's "Square". Now we need to build more clubs and personal rooms in this square. At the same time, we will maintain the influence of the square. "New Tianya, new influence !" It is our main strategy this year and will expand to entertainment, market, economy, and other fields. At the same time, more and more e-commerce businesses are embedding on our platform.

Hope that Tianya will have over million users in 10 years

Sina Technology:Ms. Yu Lijuan joined Tianya for a while. How is the business progress on her side?

Xiaoming:She is a good player in the business field and has entered the status. She also enjoys the culture of Tianya. Our company's business is growing, and the annual growth goal of users and revenue is 100%. We hope she will lead the relevant teams to work hard in this area. Tianya community began commercialization in 2006, and its pace slowed down. Now it is accelerating. In the past, it was more like a small website. In the future, we hope to have more mature business operations.

Sina Technology:Imagine what Tianya will look like in 10 years.

Xiaoming:We now have nearly three thousand users. We hope that through this website transformation, we will start to enter a big turning point this year, allowing users to increase from tens of thousands to over 100,000 every day, this year, the total number of users has exceeded 10 million.

For example, in the past ten years, Tianya community's commercial operation from brewing, founding to 2006 has been a decade of exploration, persistence, and gaining momentum. The future is a decade of rapid take-off and commercialization success. I hope that Tianya will be a large community with hundreds of millions of effective users 10 years later. (Quanzhi)