Yang Lianggao: classic example analysis of micro-blog SEO

In the marketing of all the places that can attract attention, there is marketing value, there will be a marketing staff footprint. In the 2011 China's most fiery red Internet is Weibo, a micro-blog affects the hearts of countless netizens, but also to pry the new pattern of the Internet. Microblogging and other social platforms such as the rise, a large diversion of the search engine traffic, so that the search engine issued a "ask you can have much sorrow" feeling, as the site operators also followed the worry, because our network promotion is following the user's eye turn. Weibo can be used as SEO? If you can then how to do seo?

Weibo Weibo is known as the meaning of micro-blog, micro blog and the existence of a father-son relationship, blog seo method "content for the king, outside the chain for the emperor" take into account the site within the chain of building these webmaster familiar, but blog Seo method can be translated to micro-blog on it? The spirit of truth in practice, I deliberately chose the recent online hot asked the daughter of the Yellow River, that is, Zhengzhou Songqingling statue changed to the Yellow River daughter event. Why the Internet so many events only choose this event, the 1th reason is that this event is hot enough and the climax of the past, only enough hot things can cause the cable engine attaches great importance, and the climax just looked, afterwards can clearly see who in the nude swimming. The daughter of the 2nd Yellow River can be a new word, in these events did not write the word related to the independent blog or microblogging even Baidu Encyclopedia has not included, can eliminate the interference of irrelevant information. Below we in Baidu box search the daughter of the Yellow River, draw the following figure information:

　　

Through the analysis of the above Baidu feedback information can be learned:

1. Baidu has appeared on the Yellow River daughter Weibo information, which proves that micro-blog can also do SEO.

2. From the position of Weibo, Baidu now attaches great importance to micro-blog, the latest news of the microblog set into a separate column, ranked in the News forum information in the second place.

3. From the red Circle Live Micro-Blog updated time to learn that Baidu attaches great importance to micro-blog, in turn, two hours, three hours, four hours to update once, this is not to say that Baidu every one or two hours to record micro Bo, this is because I have to work in the daytime, write articles only in the late night, during the day I search the Yellow river daughter of this word, Weibo update time is accurate to seconds.

From the 2nd and 3rd can be seen, Baidu is to the information of the portal from the micro-Bo such information platform pull back to Baidu box. Next we continue to analyze the focus of the article, blog SEO methods and microblogging no common. We look at the black circled Weibo account in the picture and click in to find out:

The first Cui-the Truth broadcast 255, the audience 5612904, she listened to 28 people included him 9214 all broadcast comments 5350

The second network, broadcast 3,463, audience 1998, he listened to 79 people, included him 22, all broadcast comments 2

The third financial network broadcast 13013, audience 883361, she listened to 8 people, included him 5904 all broadcast comments 450

Baidu box from the three micro-blog information in conjunction with other micro-blog information on Baidu statistics that: Weibo SEO and broadcast number, he listened to the number of people, included quantity, but related to the number of listeners, and broadcast the number of comments related. From the SEO perspective, and blog SEO optimization There is a fundamental difference is the micro-blog to encourage the reprint, by the Baidu Micro-blog information box first and the second is reproduced, but Baidu or the full collection can be learned.

Through the analysis of the above screenshot of the comprehensive Baidu micro-blog data can be known, micro-blogging and blog Although the blood is similar, but the promotion of SEO is very different. Micro-Bo marketing is no longer the content of the king, the content of the random reprint of others will also be well collected and ranked, but still outside the chain for the emperor, the outside is not usually Baidu Super link analysis technology voting principle, but listen to the audience and relay evaluation. By analyzing the algorithm of searching for the cable, it is found that Weibo mainly has media properties. The role is in the shortest possible time, the people interested in the topic of speed spread. Weibo is still a new thing, structure also forms in the changeable, the future microblogging SEO to the audience and reprint the weight of comments can be reduced, but SEO million change, as long as we meet the needs of users to improve the user experience micro as the starting point, micro-blog SEO or can not escape the palm of our webmaster.

The original, Shenzhen website promotion www.918web.com