Yang Yuanqing: Lenovo will only have think and idea brands in the world

Yesterday, Lenovo Group Chairman Yang Yuanqing told reporters: "in the future, Lenovo will only have think and idea in the world. Brand Other existing sub-brands will gradually transition to the two major brands. This strategy is very clear. The ideapad brand to be listed in China will not be named in Chinese ."

Yang Yuanqing said that in order to better expand overseas Market Unified Lenovo Group's overseas image. In January this year, Lenovo released a new ideapad brand, which is specialized for consumers. Customer Provide focus Entertainment Sex, Fashion The ThinkPad brand Lenovo acquired from IBM will focus on the commercial market in the future.

Yang Yuanqing revealed that Lenovo will only have the think and idea brands overseas in the future. Previously, Lenovo 3000 and the domestic market already have Tianyi and yangtian brands. Product The line will transition to think and idea based on the different customers it targets. Brand switching in the Chinese market is expected to be implemented by the end of this year. It is not ruled out that ideapad will have a Chinese name.