Yang Yuanqing talked about three years of change: What did IBM bring to Lenovo?

After Lenovo acquired its personal computer business of IBM, which had 4 times its total assets, it left many guesses in the industry. Today, many people are still asking what IBM has brought to Lenovo?

"From a local Chinese brand to a world-renowned global brand, from an enterprise that only manages the Chinese market to a multinational company that operates globally ." In an interview with this reporter today, Lenovo Group's Chairman of the Board of Directors and CPPCC member Yang Yuanqing defined today's Lenovo.

The Lenovo that swallowed the elephant was not as worried as some people had at the beginning because of indigestion: Lenovo's turnover jumped from $3 billion to $17 billion over the past three years, sales of global computers have increased from more than 4 million to more than 20 million, and profits have quadrupled.

In the past, IBM's PC business suffered a loss of more than $0.2 billion a year and has now turned to a profit.

"Lenovo is expected to enter the top 500 in the world this year, compared with the top 500 in the world last year ." Yang Yuanqing said.

Yang Yuanqing said that Lenovo's biggest improvement over the past three years is its enterprise scale, profitability, brand expansion, and management capabilities. As we all know, Lenovo now accounts for 8% of the global PC market, second only to HP and Dell.

Using IBM's brand channel to promote Lenovo brands, Yang Yuanqing believes that it is the "Smartest" approach. Of course, Lenovo is also the most effective method. In the past, Lenovo's biggest difficulty in expanding its overseas market was its low brand awareness. Now, "We are the Lenovo of the ibm pc business ".

The IBM elephant gave Lenovo the desired effect. I signed a five-year brand transition with IBM, but Lenovo gave up the IBM brand two years ahead of schedule. "In the past, ibnmpc customers already accepted Lenovo's brand ".

As the top PC brand, IBM brings Lenovo a huge international procurement, operation, and sales platform, as well as global resource sharing based on this.

What is "The World Is Flat "? Yang Yuanqing explained that resources are equal for all enterprises. "No matter where your company is on Earth, you can make equal use of global resources. Of course, you need to study what processes are used to configure these resources and what IT systems are used to solidify the business processes ." Yang Yuanqing said.

"Now our product and technology R & D is a" Triangle "structure. The technology in the United States is cutting-edge. Japan's technology is rigorous and refined, and China has an efficiency advantage ." Yang Yuanqing said, "using this triangle, we can keep technological innovation at the forefront. Our products are of high quality and efficient ."

The cover of the latest mainstream American Media Business Weekly is titled "A perfect PC". It uses 6 editions to report Lenovo's latest PC product. People believe that this means that the Chinese company that has been withdrawn from Zhongguancun in Beijing is recognized by mainstream American society as a multinational company. "Not only are they made in China, but they are also created in China ." Yang Yuanqing said.

"The most valuable thing is the improvement of management capabilities ." Yang Yuanqing said. After Lenovo acquired IBM's global PC business, "from the shareholder structure to the board of directors to the management layer, they all achieved Internationalization ". Lenovo introduced overseas private equity funds for investment, and their participation with IBM's management has changed Lenovo's "structure that used to run completely by the Chinese and by the Chinese way of thinking ".

Yang Yuanqing is proud of Lenovo's current management layout: the top 20 management personnel are from 10 countries including China, the United States, France, the United Kingdom, the Netherlands and India. Yang Yuanqing admitted that the multinational force was carefully planned and prepared. "Multinational culture and Lenovo's mature management process have been integrated ".

I remember that three years ago, Dell, the founder of Lenovo, asked with disdain in an interview with the Financial Times: "the computer industry, when was the last successful merger ?!"

Do you know the answer to today's Lenovo?