Yanguan will warn the industry of P2P route risks

The P2P online lending industry has seen an increasing number of problem platforms around the corner of the Year. Will there be a "road-breaking" problem? I have a heated discussion in the industry.

"From the data statistics over the years, the problem platform is close to a linear upward growth trend, that is, the more time it takes, the higher the proportion of the problem platform, and every year, problem platforms account for the highest percentage every year." Xu Chaojun, CEO of gongfu network, pointed out that.

Many insiders told daily economic news that in the economic downturn, platforms should consolidate their own foundations rather than blindly expand. In addition, judging from the current high investment enthusiasm, P2P development growth rate, and national policy orientation, some platforms "run the road" is a normal survival of the fittest. At the same time, it will also play a role in educating investors and becoming a catalyst for regulators to introduce industry management systems.

Funds are insufficient at the end of the year, or traffic surges are triggered.

"Currently, most P2P platforms were established after June 2013. Many platform teams do not have the ability to engage in financial services, and the risk explosion in the financial industry is lagging behind. In the future, many platforms will crash due to bad debt concentration. Many platforms are fragile, and investors are also vulnerable to infectious effects due to their speculative nature. P2P online lending and offline non-governmental financial services are highly overlapping on the asset end. Currently, the downward pressure on the macro economy is high, and banks have serious loans to small and medium-sized enterprises. The P2P online lending industry may become the hardest hit ." Hong Zihua, CEO of Internet Financial Research Institution palm tree, said.

Tan Yang, chief operating officer of Zhongxin financial, told daily economic news that some platforms for the purpose of fraud have nothing to do with the end of the year. However, in 2013, this period of time was set up or the asset end was put on an online lending platform. In the second half of this year, there was a concentrated payment period, which put a lot of pressure on payment, it can be inferred that some platforms may not be able to pay their debts in a timely manner, and bad debts may break out, which may cause the platform to close down or run away.

Cheng Yi, COO of Iinvestment, also believes that there are two reasons to analyze the reasons behind the road: from the very beginning, malicious fraud, to money, and poor management, the risk control level is not enough to lose money. The previous one had little to do with the end of the year, and had enough money to run. The latter one, in contrast to the explosive growth of platforms on the market some time ago, had a large base, after a period of operation, some of the poor operations are revealed. In addition, the end of the year has always been a time when the market funds are insufficient, so it is not surprising that the road platform will appear at the end of the year.

Frequent problems help educate investors

"As the number of running platforms increases year by year, I suggest that you first prepare a detailed business plan for an online lending platform, fully understand the competitive environment of this industry, design a business model that can stand out in the competition, and try not to let yourself fall into the mud of Homogeneous Competition. Secondly, for the platform just established, the speed of business expansion must match the internal management and control capabilities. Third, for platforms with normal operation for a period of time, internal governance and external business expansion usually form a good interaction, however, some lost themselves, fixed their thinking, and finally lost in the increasingly fierce competition, while some failed to resist the temptation of the market and deviated from the original business intention, the final risk is uncontrollable." Xu Chaojun said.

Cheng Yu also believes that, in the face of this one-stop running phenomenon, it is a crisis of trust for a healthy operating platform, the negative information received by users directly affects their trust in P2P investment channels, and ultimately transmits the information to users' investment behaviors. Therefore, the platform should ensure that it is performing well and standing steadily, strengthen communication and interaction with users, so that they can smoothly survive the sensitive period. For the whole industry, the road running phenomenon is not necessarily a bad thing: on the one hand, we can remind those platforms that want to do well and do well, and they need to make more efforts to gain the trust of users. On the other hand, it also repeatedly educates investors about risks. In addition, it will also become a catalyst for the regulation of industrial management systems.

Hong Zihua told the Daily economic news reporter that the platform should first realize that the P2P online lending industry is only a new and market-oriented financial industry. In a market-oriented environment, it is impossible for the financial industry to have a few stand-alone situations. platforms should consolidate their own foundations, rather than blindly expand. finance should be robust and conservative, and the expansion period should be in the upstream phase of the economic cycle rather than the downstream phase; second, P2P platforms should improve their brand awareness and credibility through various means, and obtain the ability to find relatively high-quality assets through interest rate cutting.

Hong Zihua said that the anti-risk capability of private lending is weak and the business itself is highly risky. Practitioners are limited by knowledge and ability, the ability to judge the overall macro-economy is insufficient. These factors determine that most non-governmental financial institutions cannot withstand the impact of economic downturn. However, the P2P online lending industry is still very small. Most of the entrants value the huge potential of the industry, and the phase turmoil will not shake the entire industry. (Daily economic news)

Yanguan will warn the industry of P2P route risks