Flash has advantages and disadvantages for websites. As many seoer know, search engines do not really like flash. As for why, today'sSeoTutorialLet's tell you.
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Search engines do not like Flash websites, not because of their artistic characteristics (or lack of these), but because flas is too complicated, a spider can understand it. Spider cannot index A flas directly because they are associated with the text of a common page. The index file name of the spider (and you can find the ton on the Network), but there is no content in it.
Flascomes into a proprietary binary format (.swf) and spider can not read the internal, a flash file, at least no assistance. Even with assistance, don't expect this spider to crawl and index all your Flash content. This is really for all search engines. There may be differences in how search engines weigh page relevance, but the method of flash, at least for humans, the search engine is really united-they hate it, but the part of their index.
What (NO) is Flash used?
Although the fact is that flash is not a favorite of spider, sometimes a flash film is worth Seo efforts. But as a general rule, keep flash at the minimum. In this case, less certainly better and search engines are not the only reason.
First, Flash, especially banners and other types of advertising, disperses users and they usually tend to skip them.
Second, flash fat. They consume a lot of bandwidth, even though the dial-up day ends, for most users, a 1 megabits connection or better is still not the standard one.
Basically, designers should keep the declaration that flash is conducive to raising a story, but not to telling it-that is, you have some text and Story Highlights (and keywords, you optimized ), then you have flas to add further details or simply visualize the story. In this regard, the biggest Seo sin is that the whole website is shining! This is just an unforgivable, or even a dream of high rank!
Another "no" is to use flash for navigation. This not only applies to the starting page, but also to the external links of the gorgeous flash film that was first splashed. Although this is a more common mistake of using images and/or Javascript for navigation, flash banners and movies cannot be used to guide users from one page to another. Text links are the only Seo-approved method for building website navigation.
Of course, this is also the tip of Seo. If you want to learn more about Seo and better understand the character of search engines, you can recommend relatedSeo tutorial setTutorial.
You know, Seo doesn't like flash.