Yue Huai seo: Talking about the rational optimization of the website four steps

Now do SEO people are more and more, for novice webmaster, optimize the site in their view is the description of the title,description, hair outside the chain, in fact, this is only the most basic site optimization steps. So how do we avoid the site optimization or the site optimization over the phenomenon of the emergence of a reasonable optimization site. Today Yue Huai Marketing (www.yuehuai.com) together with you to explore the rational optimization of the site's four-step song:

The first step: correct analysis and layout of good keywords; the key factor is deciding a website ranking. It is divided into main keywords and long tail keywords, which can bring traffic to the site. In fact, the choice of key words is not a blind election, is based on the experience of the webmaster for many years to judge and analyze out, we can find competitors in the same industry site, to see what they are using the keywords, to get some inspiration; can also use some keyword automatic analysis tool to automatically give us the choice, and then screening, flow, high search volume , competitive medium, and high conversion rate of words we can keep, to find those who meet the needs of users are valuable words are the key words we want. Distributing good keywords is very important, more keywords will lead to too much density, so spiders will think you this is cheating. There is the location of the distribution of good keywords, spiders like from top to bottom, from left to right to crawl. These places are divided into good keywords, spiders crawl to the main content of our website.

The second step: the internal structure of the site optimization; Optimize the internal structure is to be from many aspects, first, the website page code as far as possible concise and clear, the code too much, will cause the page volume is too large, affect spiders crawl, and the best to put the important code in front, spiders crawl site, like from the first paragraph to start searching, In front of the main content can be crawled; second, the page Flash pictures as little as possible, Baidu Spiders will not crawl flash pictures; third, a new station, as far as possible the use of pseudo static form of the URL, so that can reflect the structure of the site, more easily let search engines included; four, anchor text text to be distributed reasonably, Not all of the main keyword, and then all linked to the home page, to appropriately add some long tail keyword link to the inner page; V, the site do not easily do 301 redirect jump, because the search engines are more sensitive to these turn; VI, the internal link to fluent, Shun tong link to make spiders like, it will often come, Natural collection and weight will be to the corresponding improvement.

The third step: high-quality original Outside the chain, the ultimate goal of optimizing the site is the site has rankings, outside the chain is an important way to get ranked. The chain weight in quality rather than quantity, and some people daily buried hair outside the chain, ranking is not up. If you do a lot of "junk outside the chain", we might as well not do. Search engine algorithm update constantly, only good content, high-quality original content, in order to truly long-term win the search engine of the ignorant. Can let the search engine often come, let the user wait for a long time, this reduces the rate that the website jumps out.

The fourth step: has the regular update website content; Some stationmaster because busy, take such measure, one has the time to update the website several articles, does not have the time to ask regardless. This approach is wrong in the optimization process. The content of the site update is required to be regular, spiders are also very regular to your site crawl content, if you can not give the spider law, the next time it comes to grasp the content, then or catch, for a long time, it will not come, because it knows not to grasp the content. Then even if you update the site or no snapshots. This is also some webmaster will be asked to update the content of the site but the snapshot is not updated, the contents of the page or will be included in an explanation of the reasons.

The goal of optimization is to have a good ranking, optimization, the site will be ranked before going up. Want to have the premise of ranking optimization must be to achieve a high user experience, the user is to bring traffic to your site the most important source, in fact, ultimately, the site optimization or to be considered for users. I can only share so much with you, others have to rely on the webmaster themselves to understand.