Zac: website redesign from the SEO perspective

Many readers have read my SEO Article Then ask how to redesign the website. Many people have also reflected that the number of indexed webpages decreases after the website is re-designed according to the search engine optimization ideas and requirements.

Today we will talk about several things to pay attention to when designing a website from the SEO perspective.

Don't design it again.

There is a sentence in English. Don't fix it if it's not bad. If it's not broken, don't fix it.

This is especially true for website redesign. If your website does not have serious errors and the search rankings are still good, do not change the website in a large area easily. You can perform local optimization.

If the website ranking result is not too bad, re-design it. Sometimes it may not be able to achieve the desired effect.

Do not change the website URL

This is the most important issue in website re-design. Do not change the original URL of the website, that is, do not change the directory name.

You can add new columns and content. Do not change the URL when modifying the content of the old columns. Otherwise, the new URL will be treated as a new webpage, and the number of webpages included in the entire website may decrease a lot. The new webpage will be reindexed after a while. External links also lose their original role.

Not too fast to add new webpages

I have always advocated the addition of high-quality content that is useful to users. However, you need to control the speed of adding columns and webpages.

The key is the ratio of the new web page to the entire website. If your website is currently 1000 pages, adding 50 pages within a few days may not be a problem. However, if another 1000 page is suddenly added, it may be suspected to be spam.

Some days ago, Matt Cutts mentioned that even a sudden change in the blog URL of Microsoft's website is also considered to be a new increase in a large number of web pages, and many problems have emerged.

We must also control the speed of Optimization for webpages.

It is best not to perform SEO on every web page suddenly.

For example, the title, link text, and Keywords of a webpage suddenly fail to be optimized. Such major changes, especially those aimed at optimization, often result in counterproductive results. We recommend that you add the areas to be optimized.

301 redirection

If there must be a URL change, you should make the old URL 301 to the new URL. These old URLs will be maintained in the search engine database for a long time, and the old URLs will also appear in the search results. For search engines and users, it is necessary to switch 301 to a new address.

This is also good for transferring PR through existing links.

Source: Zac @ Seo