Zac: what knowledge should professional Seo systematically learn?

I think that search engine optimization is a comprehensive technique that involves both a lot of pure technical server-like knowledge and a lot of liberal arts. It is always beneficial to learn more. Here is what I think should at least be systematically learned.

Marketing

This is the most important thing. In the end, search engine optimization is a means of marketing. If you can use other methods to bring free targeted traffic to your website, even if you don't do Seo, why? Knowing marketing is also very helpful for the execution of the actual search engine optimization operation.

Create a web page

Including HTML, CSS, JS, and Photoshop. Although not necessarily proficient in writing HTML directly, you should be able to understand at least to know where the optimization is.

Simple website programming

For example, PHP and ASP, you also need to know about database calls. Similarly, it is not necessary to become a real programming expert, but at least the program should be able to read. In this way, when doing some website optimization, It is likely necessary to make some modifications and modifications in the program.

Writing Ability

As mentioned above, website content is the most critical factor in search engine optimization, and nothing can be said about it. The five or six-page brochure sub-website is difficult to obtain traffic through search engine optimization.

Therefore, search engine optimization personnel generally need to write a large amount of content themselves, or modify the content written by others. It is necessary not only to make the article attractive and logical, but also to naturally include keywords in the article.

Data Analysis

Data analysis does not need to be like an undergraduate in mathematics. It is just a combination of basic mathematics, reasoning, and logic. It may be the best way to learn from several examples of Project Analysis by others.

Seo engineers need to analyze server log files, analyze industry conditions and keywords, analyze sales figures, determine the direction of optimization, and determine the effect of optimization.

Basic Seo Technology

Including webpage title tags, links, website structures, keywords, and so on. These simple optimization technologies are common and fixed. The English website has a lot of such information. It seems that there are also two e-books in Chinese. One of them is free of charge. You can download it and check it out.

Project organization and coordination

Most of the time, website optimization is not done by one person. For example, if I don't know programming, I have to make a request for it to be completed by another person, and then I will accept it again. At the same time, you may also need to communicate with customers and designers to promote the project.

Focus on the New Development of search engine optimization technology

It is not enough to understand the basic optimization technology mentioned above. Because search engines are constantly modifying their algorithms to deal with our Seo users. So Seo developers need to understand the latest developments. The best way to do this is to read forums and blogs.

Of course, all of the above are relatively basic. If you can learn more, of course, it is more advantageous. For example, advertising, such as programming, commercial knowledge, or a very familiar server technology, will be more or less helpful to Seo.

Author: Zac @ Seo