Zen of speech: the slide secret technology required by the workplace (2nd edition) (full color)

Zen of speech: the slide secret technology essential to the workplace (2nd edition) (full color) (international best-selling book, the first version of which has been on the top for four consecutive years)

[Us] By Renard

Translated by Wang You Wang Liang

ISBN 978-7-121-19984-4

Published in April 2013

Pricing: 69.00 RMB

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Garr Renault published the "Zen of Speech" four years ago. It was translated into 13 Chinese characters and has been one of the top selling books for four consecutive years, now it has an upgraded version of "Zen of speech (version 2nd)". Prior to the upgrade, Garr also published two books, namely, "Zen Design of speeches" and "Naked speech", with more in-depth research in design and speech. So what new expectations should we have for today's "Zen of speech (version 2nd?

 

1. Thick, 60 pages added;

2. Add a new Chapter "attracting people and making people" to the presentation, and add other chapters to individual pages;

3. Updated more than 50% of graph matching cases, including the vivid Ted case analysis and the recollection of Steve Jobs.

 

Although the "Zen of speech (version 2nd)" is not completely rewritten, it is a perfect supplement. Garr is rigorous and professional, and has a very careful consideration for content addition and optimization. If necessary, he will give a detailed explanation. This book continues the style of the first version. No matter which page you open the book, it will be like a breeze, so naturally harmonious. This book is the source of your inspiration. Let you read a book that has never been bored for four years.

Contents

This book is the best book that allows readers to move from the inevitable kingdom of slides to the kingdom of freedom. Unlike other books on slide production in the current market, this book explains not the functions and operations of the slide software, but how to think about the slide presentation in terms of ideas and methods. In this new version, the author provides a brand new example to help readers get inspiration and demonstrate how to use simple principles and storytelling methods to establish a good connection with the audience. Therefore, this book is suitable for those who often use slides, but want to make their slides more pleasing to the eye and use them.

Directory

Introduction

Chapter 5 demonstration is science and art 5

Preparation

Chapter 3 creation, limits and constraints 31

Chapter 4 everything starts from conception 45

Chapter 2 about content coincidence 77

 

Design

Chapter 5 simplicity is a kind of beauty 5th

Chapter 2 slide form design: From methods to skills 6th

Chapter 2 slide application example: illustrated text 7th

 

Presentation

Chapter 5 devote 8th of your efforts

Chapter 4 establishing communication links 9th

Chapter 2 attracting people and attracting people 10th

 

New journey

Chapter 1 start slide travel 11th

 

Image Source 292

Index 294

Highlights

Recommendation Sequence

This is a book that tells you how to better use slides to give speeches. So I want to write orders in the form of slides. As far as I know, this is the first book in history in the form of slides. A good slide not only makes the conversation more vivid, but even if no one is explaining it, it can tell the story alone. I think from the slides that follow, you will understand what I mean. If I want to give an on-site speech to explain why you need to buy this book, the slides on the next page are my reasons.

 

Guykawasaki

Enchantment: Author of the art of Changing hearts, minds, and actions

Former Chief evangelist of Apple

Www.guykawasaki.com

 

 

 

 

Translator's preface

You can also become a speech expert.

With the integration of Microsoft Office software, we can say that we have entered the era of slide. From the company's conference room to the university classroom, you can see speakers who talk in front of slides almost everywhere. The company's meeting minutes were gradually replaced by slide documents, and the original text to be distributed in advance has also become a slide presentation document. Slides are increasingly part of our work and life.

But with the increasing reliance on slides, people have new troubles. Everyone is worrying about how to make their slides more dazzling and cool. In the face of others' confusions, I often ask myself, what is a slide? What can we do? How can we do better?

I remember a movie a few years ago. The screen was very beautiful and it described the stories of the assassin and the king. The film was completed by a luxurious production team, costing tens of millions of dollars. The joining of many stars gave it a very strong box office appeal. The film indeed reached the original expectations of the production team and refreshed the box office record at that time. However, in stark contrast to the box office's success, it is the audience's comment. After watching a movie, many viewers have the only impression that the screen is beautiful. However, most people are confused about what the movie is about. Looking for the internal reasons, we can find that the director excessively pursues the sensory stimulation of the film, and ignores the story that can impress the audience most.

I often wonder, what is the difference between a slide speech and a movie? In a slide speech, the speaker is both a director and an actor. What the speaker has to do in the speech process is to grasp the hearts of the audience and let the audience remember the information they want to convey. In this process, slides, speech, intonation, and body language are all tools used by the speaker in the speech process.

Unfortunately, many speakers have ignored these basic rules. In their own films, they ignored the basic elements of the plot and logical structure, focus more on how to make beautiful pictures and dazzling animations. This misunderstanding has caused many people to leave the slides and do not know how to give speeches. However, some people may collect various slide templates and images online or after meetings, however, they did not consider their use scenarios and purposes.

Without a doubt, slides, as a tool for carrying ideas, have deeply influenced us in the information age. This is because slides are used to describe ideas and are more easily remembered and accepted by others. Therefore, we can predict that this impact will continue. Since we cannot get rid of this influence, we will be ahead of the trend and look at the problem from the perspective of the nature of things. This may be the best way to deal with it.

It can be said that this book is the best book for readers to move from the inevitable kingdom of Slide production to the kingdom of freedom. Unlike other books on slide production in the current market, this book does not explain the functions and operations of the slide software, but how to think about slide speeches in terms of ideas and methods. Therefore, this book is suitable for those who often use slides, but want to make their slides more pleasing to the eye and use them with different shapes and shapes.

The author of this book, Gary Renard, is a slide designer and a world-renowned exchange expert. He explained the basic concepts and fundamental principles of slide design with simple principles and vivid cases. These principles and methods can help professionals look at slide presentations from a unique, simple, intuitive, natural, and targeted perspective, freeing them from the sea of design and presentation slides. In particular, the author associates the simple principles of zen with the slides, and enables us to view how to create slides at the peak of our thoughts.

It can be said that this book ignited the hope of those readers who are troubled by the slides. These simple design concepts and principles not only make the speech vivid, but also make it a real speaker's career.

If you want to upgrade your slide speech to another level, start from here!

 

Geyuan training expert lecturer

 

Author Profile

[Us] Garr Renault)

A slide design and presentation expert. He is also a popular speaker and corporate consultant with clients from over 500 global companies.

As a writer, designer and musician, he is currently an associate professor of management at Kansai International Studies University in Japan. He was a corporate trainer at Sumitomo Electric, Japan, and was also in charge of Apple's global user relations project at the cubitino Design Center in California. Renard has long lived in Japan and is a follower of Japanese Zen. He is now in Osaka and is also the design director of the Japanese designmatters community.

Media comment

"Thin books often have a huge influence. For example, the length of the book Robert's rules of order, about how to correctly use English writing, and about how to hold a meeting, is very short, but the impact is far-reaching. I think "Zen of Speech" also belongs to this column. Let's follow the author's brilliant guidance to gain the power to shape concise and clear information. In his book, Galle tells his skills and lists examples, and he follows the relevant principles he taught ."

-- Rick bretschneider

Senior Program Manager of PowerPoint R & D team

 

"Galle is the beacon of hope for frustrated audiences everywhere. His design philosophy and Basic Principles enable information to make your career angry. The simple principle he advocated seems to be a journey of mind, far from computer and mouse ."

-- Nancy duwatt

Speech: slide: ology)

And the author of resonate

 

"The Zen of Speech" has changed the lives of our customers and me. As an expert in the field of communication, I used to look for ways to create slides that support my own ideas without breaking away from stories. The concepts and methods mentioned in this book can inspire the audience well. It can be said that this book is a must-have for slides ."

-- Kamaane Galo

Author of thepresentation secrets of Steve Jobs

 

"Galle has brought the power of his speech into a brand new field. More importantly, he has taught a generation of contacts how to do better. Do not miss this book ."

-- Legendary speaker sais gaoting

Author of Weare all weird

 

"If you are concerned about the quality of your speech and whether it is clear and easy to understand, you should read this book carefully from the beginning to the end to gain wisdom and inspiration. "Zen of Speech" is a contemporary classic ."

-- Daniel pinke

Drive and a whole new mind

 

"Four years ago, Galle's" Zen of Speech "changed the entire communication industry. In almost one night, trivial speeches suddenly became sharp, brisk, or even interesting. Many people have made major strides in their speeches, but now the communication industry needs to inject new vigor. In this most important moment, Galle once again magically presents another masterpiece of his power ."

-- Dan Rohm

The back of the napkin and the rest of the paper towels

Preface

With the integration of Microsoft Office software, we can say that we have entered the era of slide. From the company's conference room to the university classroom, you can see speakers who talk in front of slides almost everywhere. The company's meeting minutes were gradually replaced by slide documents, and the original text to be distributed in advance has also become a slide presentation document. Slides are increasingly part of our work and life.

But with the increasing reliance on slides, people have new troubles. Everyone is worrying about how to make their slides more dazzling and cool. In the face of others' confusions, I often ask myself, what is a slide? What can we do? How can we do better?

I remember a movie a few years ago. The screen was very beautiful and it described the stories of the assassin and the king. The film was completed by a luxurious production team, costing tens of millions of dollars. The joining of many stars gave it a very strong box office appeal. The film indeed reached the original expectations of the production team and refreshed the box office record at that time. However, in stark contrast to the box office's success, it is the audience's comment. After watching a movie, many viewers have the only impression that the screen is beautiful. However, most people are confused about what the movie is about. Looking for the internal reasons, we can find that the director excessively pursues the sensory stimulation of the film, and ignores the story that can impress the audience most.

I often wonder, what is the difference between a slide speech and a movie? In a slide speech, the speaker is both a director and an actor. What the speaker has to do in the speech process is to grasp the hearts of the audience and let the audience remember the information they want to convey. In this process, slides, speech, intonation, and body language are all tools used by the speaker in the speech process.

Unfortunately, many speakers have ignored these basic rules. In their own films, they ignored the basic elements of the plot and logical structure, focus more on how to make beautiful pictures and dazzling animations. This misunderstanding has caused many people to leave the slides and do not know how to give speeches. However, some people may collect various slide templates and images online or after meetings, however, they did not consider their use scenarios and purposes.

Without a doubt, slides, as a tool for carrying ideas, have deeply influenced us in the information age. This is because slides are used to describe ideas and are more easily remembered and accepted by others. Therefore, we can predict that this impact will continue. Since we cannot get rid of this influence, we will be ahead of the trend and look at the problem from the perspective of the nature of things. This may be the best way to deal with it.

It can be said that this book is the best book for readers to move from the inevitable kingdom of Slide production to the kingdom of freedom. Unlike other books on slide production in the current market, this book does not explain the functions and operations of the slide software, but how to think about slide speeches in terms of ideas and methods. Therefore, this book is suitable for those who often use slides, but want to make their slides more pleasing to the eye and use them with different shapes and shapes.

The author of this book, Gary Renard, is a slide designer and a world-renowned exchange expert. He explained the basic concepts and fundamental principles of slide design with simple principles and vivid cases. These principles and methods can help professionals look at slide presentations from a unique, simple, intuitive, natural, and targeted perspective, freeing them from the sea of design and presentation slides. In particular, the author associates the simple principles of zen with the slides, and enables us to view how to create slides at the peak of our thoughts.

It can be said that this book ignited the hope of those readers who are troubled by the slides. These simple design concepts and principles not only make the speech vivid, but also make it a real speaker's career.

If you want to upgrade your slide speech to another level, start from here!

 

Geyuan training expert lecturer