Zero: Analysis of the key words of the wheat bag and the countermeasures to reduce the weight

This time around the case of the wheat bag is everywhere. The main reason is a start to search "Taobao", "Happy Net", can search for the wheat bag. And then recently joined the "Alipay."

But in the last two days, the number of unlucky words in the MAI bag has slipped. According to observation, not like the usual K station and so on, included no great changes, long tail ranking is also. Should only be the ranking of these three popular words, Baidu artificially down the right.

Robin, who is in charge of the online marketing of the wheat bag, must have had a headache, but that does not affect the package too much. Perhaps some people puzzled, why three search quantity such big word rank to go down will have little influence? This we should look at the essential factors in depth.

These three words, can bring to the wheat bag how much flow? Although the search volume every day has hundreds of thousands of, but knows well the navigation type search person all knows, this is only then many people are not willing to remember the website URL, only then searches. The vast majority of people, their search targets, will only be looking at the first site of the search results. Will go to click on the back of the not related to the wheat bag, the number of people I am afraid to add less than 20,000.

On the assumption that 20,000, if it is to do the garbage station, 20,000 of the flow of traffic hanging window ads is laughing, but for the MAI bag such e-commerce site, the 20,000 traffic value is almost zero. Understanding SEM, it is not difficult to understand that the flow of this thing is not very useful, conversion rate * flow to get a little value of the precise flow of data. With a curious mood into the MAI bag site to see, or even click on the error into the site, so that the composition of the flow, conversion rate is extremely low. Whether there is a 0.1% is still a big problem.

Although it is said that some individuals will be in this form to generate the transaction, but compared to the total volume of the wheat bag, this is definitely not a row. Wheat bag in order to put these keywords to do up the ranking of the money spent, it is inevitable than these keywords themselves can bring the benefits of much smaller.

But the big question is that the big thing about this is that it increases the brand's exposure. For a birth is not a long brand, the wheat bag in the normal way, it is difficult to be found by others. And through such SEO practices, at least 100,000 people a day will be able to notice the name of the Mai Bao Bao this site. and "The Wheat Bag" the name is also very tricky, a look to know is selling bag ...

In the future when people think of buying a bag, they will subconsciously think that this site is a more reliable site, a priority to think of this site. These are the key strategies of the MAI package. Robin, it can be said, has a lot to think about.

But the problem again, now Baidu artificial intervention, for the wheat bag will have what effect? My view is that the main purpose of the MAI bag has already reached a lot. Around someone talking about wheat bag, virtually to it did Word-of-mouth marketing. Do it-related industries, a lot of their own site above, to link the form of the wheat bag, incidentally earned a little outside the chain. Although this time Baidu's practice, undoubtedly to the wheat bag brings the loss, but its goal has accomplished most-people all know the wheat bag this website existence. By contrast, many of the same sites are not known at all, the MAI bag has gained a huge advantage at this time.

Then the method of the wheat bag is bound to strengthen the optimization of the long tail. Because for medium-sized sites, the core keywords what, not important, at least more than 70% of the traffic, will come from the long tail keyword. And for E-commerce sites, the long tail keyword conversion rate is higher than the core keywords. Since the beginning to let the site for the people know the purpose has been achieved, the back as long as the down-to-earth marketing can be a variety of.

So despite the unfortunate Baidu intervention, Robin is very successful, otherwise this site may be known for more than a few years of effort.

This article from the Zero@my Peripheral Network http://www.myzhoubian.com reprint please link the form to keep the URL and author name