Zhang Chaoyang's persistence and publicity

Sitting opposite the reporter, Zhang Chaoyang met the person six years ago: he was not good at words, but insisted on his own narrative logic. He was not guided by reporters and insisted on making every topic clear, and in your own way. He said: I want to say what I want to say. I want to make it clear.

Zhang Chaoyang's personality is called "twist" in Xi'an, where he grew up. "twist" is related to his growth experience. When he was a teenager, Zhang Chaoyang was born in the military compound, during the "cultural revolution ". He never studied hard or made a revolution, but carried a shotgun to shoot birds in the mountains nearby. Xi'an LingLong is close to Qinling Mountains and has many birds in the mountains. Unlike in those days when most people experienced political fluctuations, the lonely teenage life formed the persistence and bad words in his character.

He always insisted on doing something for dozens of years. Adhere to yoga practice, adhere to vegetarian diet, adhere to mountain climbing, insist on walking alone, insist on working without taking the elevator. Once Ye went away, he met a black bear, and the high-voltage electric rod gave him away from danger. His office is on the 15th floor, but he keeps crawling every day. He also insisted on not driving, and the distance from five kilometers was always walking. He said in his blog: copying the life style of everyone in the United States around the world will be a disaster for mankind.

He also insisted that he had a sense of rhythm and thought that he had the talent to sing and dance ......

The persistence in personality subsequently affected Zhang Chaoyang's studies and career. After the "cultural revolution", his mother told him that learning is very important. He began to study hard and felt uncomfortable when he was not the first. After graduating from Tsinghua, he received the Li Zhengdao scholarship and went to MIT, he is determined to win the Nobel Prize in physics ....... The Nobel prize did not become his insistence. The storm in Silicon Valley changed his decision. He felt cool to be a Cisco, Netscape, Yahoo.

Over the past decade, Sohu has experienced many ups and downs without the insistence of Zhang Chaoyang. Sohu is not what it is today. Reporter's first interview with Zhang Chaoyang was in 2002. The Internet bubble collapsed and everyone was confused. Investment-driven Internet companies began to make money, but found that there was almost no money to earn. It's easy to come up with a MMS mode. The shareholders were excited and asked Zhang Chaoyang to give up the portal and make full efforts to invest in MMS. Zhang Chaoyang said "no" to investors. Sticking to the portal is the future of Sohu. Shareholders are anxious. To change the CEO, Zhang Chaoyang will constantly persuade the board of directors to persuade shareholders. Internal struggles allow the outside to take advantage of the opportunity. This is a good opportunity for shareholders to cash in, but Zhang Chaoyang insisted that Sohu cannot be controlled by Peking University qingbird. In the end, Zhang Chaoyang's poison pill successfully resisted qingniao.

The outside world believes that the shareholder's compromise has saved Sohu, But Sohu veterans believe that Zhang Chaoyang's insistence has saved Sohu. Zhang Chaoyang insisted that Sohu is not an investor company, nor is it a prey of the Barbarian. Sohu is a company of Sohu entrepreneurs and Sohu employees. Sohu must have his own insistence.

The game is the result of Zhang Chaoyang's insistence. Sohu started online games in 2002. The first game was Server guard. Zhang Chaoyang attracts the attention of Sohu games in an exaggerated way. At the foot of the Great Wall that year, Zhang Chaoyang put on an ancient costume and danced with a long sword by hand. After that, he became a knight. He also invited Sun Nan to sing theme songs for Knight. However, "Knight" is not successful. The outside world began to question that Sohu is a layman in the online gaming industry, and internally began to question the prospect of Sohu games. Meanwhile, Sohu's competitor Sina gave up online games. However, Zhang believes that online games should be sustained.

Zhang Chaoyang insisted on the media most. When facing shareholder pressure and profit pressure, Zhang Chaoyang insisted that the media positioning should not be retreated. In the 2006 s where Sohu was able to support Sina, Sohu dug Yu Wei from the traditional media and took charge of Sohu's content. In that year, Zhang Chaoyang put forward the idea of "15 homepage items". Since then, Zhang Chaoyang will review "15 homepage items" every day, with Sohu's understanding and method, display 15 most important news of the day.

During the Beijing Olympic Games, Zhang Chaoyang was in charge of the Beijing broadcast and made a reporter. When the Olympic torch reached Everest, he led a special report team. At Everest base camp, three media outlets were sent back to the site, including CCTV, Xinhua, and Souhu. During the "Wenchuan Earthquake", Zhang Chaoyang personally watched major events every day ......

The media layout of Zhang Chaoyang is often ignored. "watching news and going to Sina" makes the media positioning of Sohu appear embarrassing. Sohu's embarrassment is: NetEase for emails, QQ for instant chats, and Baidu for searching. Sohu has a layout in every aspect, but not the strongest in every aspect. In instant chat, Sohu avoided the positive competition with Tencent and launched a small Sohu paper. In the face of powerful competitors, Zhang Chaoyang has worked very hard and the outside world has been questioning what is Sohu's future? Portal, online games, or others?

In Zhang Chaoyang's mind, he did not face the embarrassment of a strong competitor. The Internet industry is still an innovation-driven industry. We need to sow as much seeds as possible to get stuck in the next round of innovation. The internet industry is also a fast-growing industry, today's sapling can grow into tomorrow's towering trees. Just like Sohu online games in 2004. Zhang Chaoyang answered Sohu's future in this way: Sohu is a company driven by innovation and constantly looking for new growth opportunities. There is no limit to innovation and unlimited potential.

When a person "walks wild", or climbs the stairs every morning, Zhang Chaoyang often reflects on himself. He thinks that he is a persistent person, but he gives the impression of "speculators. He is always in the center of attention, from playing skateboarding, buying a yacht, Sogou beautiful beast Deng qizeng, naked as a cover ......, Zhang Chaoyang always appeared in the public in a dazzling manner. He believes that this allows the outside world to focus only on his appearance, while ignoring his inner insistence.