Zhang Yuqing: No amount of search can not confuse the user's single-minded

(Zhang Yuqing) Whether or not we admit that in the Internet age, search has become a ubiquitous tool, from web search to Desktop Search, from text search to video, audio, image search, any mobile terminal may become the object of search. Many searches are born, but do we need so many searches?

Figure: No amount of search can not confuse the user's single-minded (speed network with map)

Search market wind up water

Search market overwhelming, outside Google, Yahoo leader, there are Baidu, 360 search, Sogou, search, instant, and so on, which is subdivided from the social search, shopping search, mobile search, and so on, so many search users to come over? No, eventually only part of the elimination, combined into the tide.

In the early years, when Google was discovered and used by people, the Chinese internet market did not value search services at all. However, soon, the value of the search was found, Baidu, search, Sina, Sohu and other a number of portals and professional search companies springing up. Yahoo is also buying 3721 to get a bucket of gold in China.

Then Google withdrew from China, Yahoo decline, Baidu top running all the way in the country into Chinese search boss, and in the past 2012, 360 comprehensive search online, Chinese search again triggered a big discussion. NET, and so the network also launched from the brand news as the main search engine, search engine competition can be imagined.

In the spring of 2013, the search market is busy again. Sogou marriage of Tencent Search news rumors constantly, 360 weeks hung 祎 mihui sogou CEO Wang Xiaoquan, Alibaba's Aliyun quietly online Aliyun search, 360 search and so search to reach cooperation, such as the fierce competition in the search market surging.

Alliances into search market law

Many of the search events, but also caused a wide range of the industry, perhaps tripod, may be cooperative mergers and acquisitions, and is willing to lose money to do also to go to the end.

First say Sogou and search it, a browser and input method as well as Sohu boss Patron display in front of all, another rely on Tencent boss Bo place. But both of whom have a pimple, the two in the Chinese search market is not a big gap. Sogou Search is the main business of Sogou if Tencent bought it, what does it do, simply rely on input method and browser it? Impossible, finally in the search market to adhere to so many years, Sogou is not to give up. And for Tencent search, start late, for the search for this need long-term accumulation of industry, search the force is late, for later mobile search force, Tencent do.

So, rumors of sogou mergers and acquisitions of the news, a great possibility, as Hongbo said, Sogou true goal is not to get the market share and status, but need to get such as Tencent's support, to help stabilize the position in the Search engine field. Perhaps only the two cooperate with each other in business to support each other, can not be larger giants mergers and acquisitions.

Coincidentally, 360 search and so search cooperation, and so search will be 360 search results to provide relevant micro-blog search content, so that fully embodies the search and search between the imperfect competitive relationship, mutual cooperation and common progress, to do more strong confrontation giants, is the best policy.

And Aliyun last year launched a search service, but because has not been promoted, many people until now to know. In fact, whether you know it now or last year, his market share can be how big, sogou and search in the market struggle for so many years, but only a little share, for Aliyun this in the Chen description of such a difficult product, and lack of promotion, is more forgotten.

There is a possibility, with its massive data combined with cloud computing, Aliyun search on the surface is a comprehensive search, is actually a vertical search, the search is Ali group's huge shopping data. More is, as the internet giant Alibaba would rather lose money do search, also do not want to small enterprises up, we all have their own not how to do?

Users have a passion for searching.

In fact, no matter how much the search changes, or later there are many of the birth of search services, which is difficult for users to adapt to so many search engines, users are actually very lazy, they are accustomed to a search engine after a few more rarely use another search engine to search for their desired results.

According to my father's feelings, he was too lazy to use search, want to watch video on the internet, shopping, using a browser to navigate directly into their desired interface, even the search steps are removed. And mobile end of the search, now also by a app split in their own small room, login application, search steps also saved.

Therefore, the user search behavior is simple, and more search they will use the original search engine, which is why Baidu can be alone so many years, Sogou and search also accounted for a little market share of the real reason. Unless it really breaks the user's heart, they will leave.