Zhangxiaopeng: Sword Walk on the wing from mom to Yahoo view ma merchant change

Today, Alibaba's official finally confirmed to the outside world of Ali's mother's own sex problem, the outside world widely debated: Ali mother in the end is Alibaba's project? Finally, there is a clear conclusion: "Yes, and the future is very important!" ”

It would have been a happy news, for Ali mother, can officially in the press to get a confirmation, can be said to be completely positive sign, and for small and medium-sized stationmaster, more a new channel of advertising choice, also may not be a good thing, so overall, the news came out, the reaction of all sides are relatively peaceful, Not too much bounce, as if it is expected to be general.

Can you really use the word happy to define Ali mother today's statement? At least, what does Yahoo think?

After 05 years, Ma Yun once lofty sentiments said: "In three years will yahoo up", in terms of the current situation, in addition to this year in a facelift, now hype the fierce Yahoo Unlimited mailbox, as if Yahoo faded out of the internet, than all day on the internet to attack the Sina and Sohu, Compared to the most controversial Baidu and self-righteous Google, Yahoo seems to be less than, do the portal, completely did not Sina and Sohu cover, than search, user use situation optimistic, as if now at a crossroads like, dazed at a loss, now do up unlimited mail, the future strategic positioning is what?

Compared to the decline of Yahoo, Taobao is very proud, pressure over ebay, the leading Pat, the personal network business firmly control in their own hands, made such as: show your cleavage such activities, not only very close to the user's appetite, but also caused a great sensation effect, can be said that the planning of the Taobao staff is not a deep foundation.

And this time Ali mother, is a strong appearance, not only the momentum of the flying, the major sites have their own hype, and the definition of novel, accurate positioning: advertisers and small and medium-sized site owners, it was said that Taobao's promotion strategy, is to rely on small and medium Web site publicity, rely on the Blue sea strategy to win, then, the Ali mother, and will focus on small and medium web sites, if the success of the beach, can bring the linkage effect and adhesion attraction, will definitely make any competitor restless.

Said so much praise Ma Yun, then produced a small problem: "Since there is such a good planning and organizational ability, MA Yun why not do yahoo?" ”

A Yahoo is not its own, is to be an investor to see. Just make it look good.

This actually also explains the pass, but on the character of Ma Yun, do one thing will certainly do well can-do, will not take the Yahoo not to do it well, even if does not do well, also will not put that big words, if true to 08, Yahoo has not directly changed, then actually the management pressure is also quite big, as a successful businessman, Ma Yun should not make such a mistake

Two Ali mother, the prelude to the rise of Yahoo

Remember when Taobao was completely blocked by ebay, Jack Ma is to rely on Ali Union to register a 10 block policy, wooing small and medium-sized stationmaster, at that time this strategy was ironic: the poor crowd together, but is such a strategy that the elite can not afford, make Taobao with explosive speed of rapid growth and development, In the end, ebay has been mercilessly learned a lesson.

Since it's been so successful, MA can not do it, Taobao has developed to do not need the flow of blue sea phase, but Yahoo is not the same, if Ali mother can gather enough small and medium sites to join, in the absence of advertisers when the United Show is the Yahoo ads, such a volume, more than Google Ad may take some time, but more than Baidu promotion, still very promising.

Overall, Yahoo is a big stall, to the large stall to help up, in the early stage must do a lot of preparation: Unlimited mailbox, a page search, Ali mother aggregation advertising platform, and so on, and so on, you can say this year began, Ma Yun has been prepared very fully, what needs to be done is to wait and the last.