Zhaopin NET 110 million dollar venture capital

9th, Zhaopin completed the largest amount of financing, the size of 110 million U.S. dollars. This investment has not only become the largest zhaopin since the establishment of 1997, but also the network recruitment industry in recent years the largest scale of a financing behavior. It is reported that after this round of financing, Zhaopin will be listed in the city's plans to enter the sprint stage. 、

two Australian institutions invest heavily

It is reported that the huge amount of money into the Zhaopin two institutions, one is Australia's largest investment bank Macquarie Bank, the other is Zhaopin's original strategic investors, Australia's largest recruitment website seek. com. The head of two institutions said that they will act as zhaopin long-term strategic investors, and unswervingly support the Zhaopin management team, together to build Zhaopin to become China's largest and strongest recruitment website.

Zhaopin CEO Liu said: "In the past few years, Zhaopin rapid and steady growth, attracting the attention of many investors from home and abroad, the Smart Alliance to choose new investors to join, experienced a careful consideration process." Seek. COM with the right strategy, excellent executive power, in the industry competition to stand out, with 3 years to occupy the Australian network recruitment market 60% of the share, for many years the first place. Macquarie Bank is a strong investment organization with a long-term strategic vision. Good cooperation between the management team and the investor will be an important basis for Zhaopin to succeed.

Higher advertising costs and faster financing

After 2007 years of online recruitment campaigns, several leading domestic companies, including job, Chinahr and Zhaopin, are costing a lot. However, Zhaopin in February this year to launch the Huang, Xu Jing version of advertising? Meanwhile, the number of its subsidiaries increased from 4 in 2003 to the current 22, and the number of smoked employees increased rapidly to more than 2,400, of which only 2007 years increased by more than 1000, The cost of a rapid jump makes Zhaopin have to speed up the pace of financing.

In this case, in 2007, three companies launched the most violent marketing campaign. Each company's advertising density and input are record.

Such "Burning Money" advertising campaign to have enough funds for the backing, in financing, Zhaopin has maintained its own principle, that is, always choose long-term strategic investors, and maintain the independence of the management, the long-term planning, advanced. It is understood that Zhaopin had negotiated with a lot of familiy, but they failed because they did not conform to the principle of Zhaopin independence.

VC Reference Data Index

According to the latest data from the Zhaopin, the monthly coverage in April this year is 18.18 million, while Zhaopin is also in the forefront of the monthly Total browsing page, daily coverage and daily average visits.

For venture capital, these indicators are the most important data for their investment reference. Because these indicators from a longer period of time can be seen in the future growth of the company, and sales revenue and net profit is listed investors to consider the issue, "for the Zhaopin in the investment period, to maintain rapid and good development is the most important, Profit is not the primary indicator of the current assessment, we have reached the budget over the past 3-4 years. ”

Prior to that, Zhaopin received $6 million trillion in U.S. orchid investment in 1999, and more than 2 million dollars in 2004, and in June 2005, Lenovo and Acer's wind invested $10 million in its investment; October 2006? Smoked and received the Australian and New Zealand's largest online recruitment company SEEK2000 million dollars of investment.