Zhou Hongyi: the primary issue of internet access is to identify users and competitors.

• I 'd like to say that for people who make Internet products,"Who are our users and who are our competitors? This is the primary issue of internet access.."

  Now, when talking about the Internet, we will first talk about the business model. When talking about the business model, we will ask how to make money and when to make profits. In fact, the business model is a system, divided into several aspects.First, the user modeIt is to answer who is their own user and what value they provide.The second is the product model.To put it simply, it is what you want to do and do nothing.Third, Market Model. It is how you locate and use what means to promote it.Fourth, revenue model, How to convert user value into commercial value.

  Therefore, we need to answer this question first when making Internet products for our users.

  Because every one of us lives in our own circle, we can't help but think that people all over the world are the same as ourselves. If you follow this idea to make a product, you will regard yourself as a typical user. During the revolution, Chen Duxiu thought that industrial workers were a typical representative of the revolution, so he could only launch a revolution for a few people. Mao Zedong was born from a rural area and thought that Hunan farmers were the typical representatives of the revolution. As a result, he succeeded. Chen Duxiu was unsuccessful because he regarded the column in books as a guide to action, and typical users came up with a dream. Mao zidong succeeded because he went to the "user" and investigated the situation.

  Today's Internet users are different from those 15 years ago. At that time, a typical Internet user, like me, was born from a computer, could program, liked various new things on the internet, and liked to see who was doing well and doing cool. Today, users like me only account for a small portion of the Internet population. More and more middle-aged and elderly people are joining us, and their academic qualifications are getting lower and lower. Low-income netizens account for a large proportion. These users are generally the majority of the silence. They are not used to expressing their opinions on the internet, nor are they willing to give product opinions to vendors. There are many other aspects that are very different from what we do.

  Like these users, we cannot sit in the house and think about the use and psychological needs of our products. Like Mao Zedong's "Hunan peasant sports Survey Report, let go of your position, put your posture down, and take the initiative to understand them. For example, on the road, you can see migrant workers surfing the internet with their mobile phones. In the Internet cafe, you can see people eating lunch boxes and playing games, or some girls playing the dance troupe. You can join in and say hello, ask them what websites, games they like, and news they like.

  People who do technology think there is a natural sense of superiority, and some people look at ordinary users with a high vision. This kind of mentality is definitely not a good product. As a matter of fact, the mindset is a window. Once you crack it like this, you put yourself down and truly integrate it into the user. Mao zidong has another sentence: from the masses to the masses. I will change it to "from users to users" for Internet products ."

  From the perspective of users, put down the shelf and look at the products from the user's perspective, remove all fancy things, and implement complicated technologies in the background so that users can see the simplicity and conciseness, it is easy for users to use. In this way, products will be welcomed by users, so as to bring together a large-scale user base.