Zhou is judged by cyber justice

The balance of law will eventually tilt to the right side, and the successive defeat of Qihoo means that the network cult, characterized by 裹胁 of public opinion, wanton defamation of others and economic interests, is again being judged by justice.

Since last year, Qihoo, a community search and community Alliance, has been the main business. In order to achieve the goal of becoming famous and earning traffic, the so-called "anti-rogue software movement" is launched for the Internet mainstream enterprises. Using Internet users ' aversion to rogue software, hype, use the means of defamation of others, promote their software products. This line in order to make the Qihoo in the great commercial benefits, but also make Qihoo more and more deviated from a business normal business trajectory.

One: Fool netizens, profit for oneself

The most obvious characteristic of economic cult is to incite people to achieve their ulterior motives. The campaign launched by Zhou Hongyi, from the beginning of the use of Internet users on the rogue software, unlimited damage to the rogue software, create a panic atmosphere, so as to achieve the purpose of putting 360 into the user's machine. The Qihoo, which has been cheated by public opinion, not only uses netizens ' support to gain commercial benefits, but even uses this kind of public opinion to carry out private retaliation.

This year, Qihoo 360 to "killing Rogue software" as the name, one after another, "Yahoo assistant", Baidu search PA, "cnnic Chinese Internet" and other 200 software randomly listed as malicious software and wanton deletion. Qihoo Choose Yahoo, Baidu and Cnnic to carry out, including how many Zhou Hongyi personal grievances in the inside who also said not clear, but one thing is to be sure. Originally to Strange tiger such a start-up small company, is unable to challenge with these internet giants, but it is because Qihoo use the support of public opinion, only capital coerce almost all domestic well-known internet enterprises. Because who does not sell Qihoo's account, odd Tiger to who buckle up on a rogue software big hat, even if these internet companies are willing to sue Qihoo, but it is nothing but win the lawsuit lost market.

Zhou Hongyi "for the benefit of netizens, the removal of rogue software" under the banner of public opinion began this network cult movement. With the rapid speed of transmission, a large number of organizations scattered netizens, Zhou Hongyi quickly create a vast momentum. The week that launched the campaign turned into a fighter for antimalware. Qihoo 360 has also been able to borrow the wind of the rogue software topics to attract the attention of netizens, quickly become the market on behalf of anti-Rogue software software.

the second: Wanton attack on others in order to abuse

Economic cult is no time to provoke the normal economic order and business environment, at this point, the network cult is also so, Zhou Hongyi to "rogue software" large flag-impaired eyes, to unconventional means of competition to seek their own interests.

In this cyber cult movement, blinded by the vast number of netizens, known as "anti-Rogue software fighter" Zhou Hongyi again want to hit anyone, just casually to others buckle "rogue software" hat can be, this random and unfair competition behavior, but also later Zhou Hongyi frequently lose the fundamental place.

In fact, in addition to the "Rogue software" in the field of playing "Savior" role, the recent Zhou Hongyi is to extend the field of anti-virus software, rising Personal firewall, Jinshan poison PA 2006 version, Kingsoft Poison fighter OEM Lenovo version has been Qihoo 360 of the Poison, by Qihoo 360 security guards deleted.

From the early will Yahoo assistant, Chinese internet and other software listed as malware, to today's rising, Jinshan and other anti-virus software manufacturers pain killer, all kinds of actions, Zhou Hongyi is definitely not simply for the sake of the Internet and the interests of netizens, but by "rogue Software" in the name of the fight against others of reality.

This from the recent odd Tiger 360 manslaughter Jinshan, rising "accident" in particular, show the Zhou Hongyi "Sima". In the odd Tiger 360 manslaughter, rising before the odd tiger has put the words "security software should be completely free of people"; After manslaughter, Qihoo launched the so-called free security software "Qihoo 360 safe". It can be seen that this is a network cult characterized by the destruction of economic environment and business rules.

Three: The ultimate goal is to obtain commercial benefits

The most essential characteristic of economic cult is to seek commercial benefit by illegal means, so is the network cult. From the beginning of the anti-malware flag-bearer fighters, to now repeatedly lost, in the "manslaughter" Jinshan, rising less than a week, Qihoo's first high-profile release of its security software unveiled this network cult movement of the real big screen-to achieve commercial purposes is the real behind-the-scenes purpose.

From the "anti-malware" signs, to peer accusations of indiscriminate abuse, and then into the Security software field, Qihoo these several moves in the commercial promotion is not very clever. Looking back on the history of Zhou Hongyi can be seen, Zhou Hongyi business Road has always been inseparable from rogue software, from the early 3721 rogue software began, to the current 360 security guards, Zhou Hongyi seems to not go to the user's computer to decorate what is not know how to make money. It can be said that 360 security guards for the Zhou Hongyi is just 3721 upgrade version, is the important tool for its wealth. To this even Zhou Hongyi I also not without complacent blunt, "anti-Rogue" of the three purposes is "I am able to name, Qihoo to expand visibility, for me to invest in the company to find a way out." --a pair of internet cult Godfather's face.

That being the case, the "Security software is free" advocated by Zhou Hongyi can be used as a joke to listen to. But although Qihoo has lost the two lawsuits against Yahoo, Baidu and Cnnic, 360 of security guards have already reached tens of millions of downloads. Inadvertently, Zhou Hongyi has made this product has a sufficient market share. Then the profit-driven nature of the capital will take the Qihoo to the side, Qihoo 360 security guards and 360 safe free mode can be maintained for how long, the answer to these questions is actually very clear.

First of all, the public opinion to the strong momentum, and then wantonly attack others to do the same, these are only means, to obtain commercial interests is the ultimate goal of Zhou Hongyi. Netizens can be confused for a while, but the cult is after all a cult, in the justice of the trial, I believe that the vast number of netizens will also dry, thoroughly see through the Zhou Hongyi and the true face of Qihoo.

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