Zhu Jianfei on Alexa rankings: laymen look at the doorway

The recent Alexa rankings in China again, some of the site fell to the unexpected location, some of the original flow of large sites such as cool News network, popcorn and other sites fell or was emptied data, large portal Sina, Baidu, Sohu, etc. also declined slightly. So we have to ask this so-called world rankings Alexa reliable? Is this rank high in gold?

I personally believe that: only to make reference, and this data indicators can only account for the overall reference of less than 20%. Directly, not a very reliable data. Why, then? Some time ago a friend to do the industry investment site to disclose to me, now the Alexa rankings can buy, you want to rise to how high the position will rise to how high, as long as the pay on the line. Now Shabu Alexa ranked market is, pay 300 yuan/month can give you to do between 50,000 to 100,000. Pay 800 yuan/month can do 50,000 to 10,000. Pay 1500 yuan/month can do, 5000 to 10,000 of the rankings. In short, you can pay the money to buy.

So what's the point of this ranking?

Personally, I think: trick people. To trick customers, to fool those who are not reliable venture capitalists, for example, industry-type investment sites such customers are long engaged in traditional industries, how to understand these, of course, can be fooled. What about venture capitalists? For these hands have a lot of beautiful knife in the Lord, the hand of the United States can not cast out the knife, cast a ranking of 10,000 of the site than to cast a 100,000 of the site to have some face it? In the VC circle can also be fooled chant.

For Alexa rankings or other rankings for the industry or research and analysis agencies have no use, I think there are some role. Alexa as a global ranking body, in the absence of a more just and reliable rankings appear, its data and some reference significance. For example, you look at foreign websites, analysis of their situation Alexa as a third party statistics can still refer to the comparison.

Which ranking is more accurate and more reliable in the future? I think it should be Microsoft, because you want to ah, more than 80% of the world's users online, to see the Web page are used ie AH. Do not have to be like Alexa to install an IE plug-in, IE plug-in is stepmother born Ah, the descent is not right. If IE has this website rank function, that this data significance is much more.