Zou Shenglong on the three principles of choosing the Internet business model

Speaking of business model, excellent business model is divided into many kinds, I would like to talk about the Internet, we have some understanding of the business model. Thunderbolt's understanding of this business model is developing. There are two features we think are needed for a successful business model, one that has the industry leader, or the boss of market share.

First, you have to enter the industry market must have a very good expansion period and growth period. Here are two questions, first, for small and medium-sized enterprises, how to become the industry leader. Second, for small and medium-sized enterprises, how to determine whether a market is scalable. Here I combine industry some successful enterprise and thunder own experience raises two questions to share with everybody. For small and medium-sized enterprises, to become the industry leader we think there are three places worthy of our thinking.

Second, in choosing to enter this industry, to counter the conventional thinking, as the saying goes is to avoid entering a hot spot and focus on the industry, not chasing the big trend. For example, one of the most recent hot spots on the internet today is v video, but if you don't have it, you as an entrepreneur should avoid this hotspot entry.

Thunderbolt three years ago, the choice to enter the field of download, download this area is relatively cold point, although at that time with the investor download field can do a lot. In fact, the Thunderbolt market is very good environment, very good space.

Therefore, I think that unconventional thinking, to avoid access to hot spots and focus on the industry may be an important point to consider. The second is to enter the market and industry to have a rational analysis, there is a market forward-looking, can look back two years, three years, to see where the market demand. Be prepared for the needs of the market. Take the Thunderbolt speaking, in 2003, because I myself in the United States have ten years of life experience, I saw Internet broadband in the United States from the era of cats to broadband era, digital media.

So, with this experience, when we come back to China, we can basically meet the broadband Internet application market will have a very big development. Later, the popularity of online games, design sharing and the prevalence of movies, so, in doing industry, if you do this industry market has a forward-looking time, will be a help for the industry leader.

The third one, I think, is the most important point. As a small business, want to be the industry leader, must be in the technology, product, business model, or sales system this piece can have its own innovation, from technology and products, Thunderbolt and Baidu such a company is a model, the following company in the early days, its growth is based on its technology, Rely on the leading technology to make a user experience very good products, on this basis has a large number of users, users bring traffic if you can find a particularly good profit model.

Business model This piece, I think very successful company is the media. It can put a single building inside, a single building does not have the ability to sell, integrated into a unified resources, this in the business model this piece is a very big breakthrough.

Such a market is often worth the attention of enterprises. If the enterprise in this market is the leader of the industry, the market growth, the biggest cake-cutting beneficiaries are the enterprise. Therefore, such enterprises are very development potential, is worth the capital market, often get the capital market for its long-term attention.

So, we see Baidu in the collection of this is not a few game companies, but its growth, the expansion of the information brought by investors to make it grow well.

The second criterion is to select industries that appear relatively traditional in some modes. For example, air tickets, the industry exists for a long time, but because of the advent of the Internet, this new business opportunity to come, so that the industry is likely to achieve breakthroughs. such as changing the rules of the game, using better marketing tools to build competitiveness. Today successful companies like home, they are actually changing the traditional hotel industry in a certain area of the rules of the game. Also such as Ctrip, E Dragon, using the Internet advanced marketing tools to make their business and competitiveness greatly stronger than in the past to do the same business enterprises. Here is a business opportunity to share with you.

China's ticket market is a Chichodo, although today Ctrip is the largest distributor, but it accounted for only 6% less than, there are opportunities to come, more than 99% of China's airports have begun to implement electronic ticketing, according to my understanding, only one or two places in Yanan has not yet realized electronic ticketing, ticket market so large, Electronic ticketing in the country to promote, I think there is a big business opportunity.