ZTE Creator Competition Training course: ten-step entrepreneurial law

The ZTE Creator competition is the company's innovative proposal project selection activities, will provide more than 60 teams of participants with comprehensive training. First of all, please invest in the big coffee Mr. Henlin, for everyone to explain his "ten steps of Entrepreneurship."

Training time: July 13, 14:30-16:30, main venue Shenzhen research and development building 2-4 meeting Room

Mr Henlin points out that 12,000 new companies are added every day in China, with 8 new additions per minute, and only 1.85 million registered companies in Shenzhen, with an average of 8 people per CEO. 8 new companies will be added to China every minute, but 80% of startups won't live for three years, whether it's a start-up or a transformational business, or a startup project that big groups hatch. Countless creators fail in the end because they lack the right ideas and the guidance of their methods. This is the objective fact, whether you believe it or not, most people believe that entrepreneurship is an art, but if more brave, blind but not enough wisdom, the outcome will be miserable. He also said that the probability of getting an angel round outside entrepreneurship was three out of 10,000, and that at least 18 months of working capital was ready to start a business, and the conditions for incubating inside the ZTE platform were much better.

Mr. Henlin said that the creators should face the formation of the core team, more technology, create products, open sales, litigation disputes and many other issues. This is more difficult for Gen Y and the generation because they lack experience. But encountered these problems, must be normal to face and solve, can not complain, can not be afraid of tired, or can not survive.

Entrepreneurship to the homeopathic and for, you must know what is the start 4.0. Henlin pointed out: 92 years ago can be defined as entrepreneurship 1.0, characterized by the lack of all the time, a variety of material scarcity leads to opportunities; starting in 92 for Entrepreneurship 2.0, the industrial economy from scratch, trade began to develop, starting in 98 for Entrepreneurship 3.0, is the Internet economy; now start to enter the Startup 4.0 window. Two or three years before and after each time node, is the best opportunity window period, the probability of success is relatively large.

Entrepreneurship 4.0 Times Main Features: 1. Population structure: The population of the old age group is increasing, the population of the youth group is gradually decreasing; 2. The middle class, the standardization of products will be transformed into personalized, customized products; 3. Industrial structure: Good infrastructure, real estate, automobile and other three industrial clusters and related links. The future increment industry will be mainly composed of "Internet + industry" and industry cross-boundary two parts. He stressed that if entrepreneurs even the current trends in the general direction of the analysis is not clear, when the entrepreneurial 4.0来 attack, you may even the enterprise how to die of Do not know.

Entrepreneurship from 0 to 1 of the pain point of the iceberg is mainly due to lack of money, lack of customers, lack of products, lack of direction, lack of value (Customer application scenarios affect product value), business model (good business model determines can reach 1). Entrepreneurs who do not know how to monitor cash flow will die badly!

Mr. Henlin that the product Import mode is often not desirable, advocating user import mode. Product Import mode, mainly reflected in the closed-doors, no user research on the blind product and functional positioning, which is also leading to the failure of the main cause of the creators, technology-based creators, heavy asset creators are particularly prone to this problem. User-Import mode can create customer value, solve the pain point of users, and offer real and effective solutions with competitive and unique personality.

According to Henlin's summary of customer sketches and value maps, people's habitual thinking tends to do addition, and always wants to do more. In fact, in general, what is often really to be considered is to do subtraction. The creators want to succeed, more than the average person to focus and understand to take the willing. He added that we have to have a creative thinking: The creator is to create customers, entrepreneurship is the creation of the cause. Colleagues who want to learn about innovative nutrition, come and listen to Mr. Henlin's dry-food share.

ZTE Creator Competition Training course: ten-step entrepreneurial law