". China" domain name into Chinese culture spread new promotion weapon

South News reporter Xiaoxin Recently, a number of online game players found in the browser address bar directly input "dream West Tour." Chinese "pure Chinese form of domain name will be able to enter the" Dream West Tour "official website, and in the past only through the http://xyq.163.com/to access.　　NetEase related personnel confirmed that in order to show the dream of the western tour of the Chinese cultural heritage, convenient for the vast number of game players memory and login to the game's official website, Dream West Tour special enable just write to the global root domain Name System ". China" domain name, NetEase has become the first domestic introduction of ". The cultural value and dissemination value of Chinese domain name is self-evident to the global Chinese, now, the brand value and application value of ". China" are more and more widely accepted. For many years has pursued "the wine is not afraid of alley deep" traditional marketing concept of the old brand recently started with the Internet "intimate contact." such as "Quan Ju de", "six must reside" these common people familiar brand has opened the Enterprise website.　　More interestingly, Lu Xun's novel "Kung-ji" in the household name of the "Salt Heng Hotel" owner ——— Shaoxing Xian Heng Group Co., Ltd., also through the "Salt Heng Hotel, China" brand promotion. In addition to the online games industry, old, China's 211 key universities, newspaper groups and other institutions registered "Chinese, Chinese" domain name enthusiasm is also very high. Internet marketing experts say, "Dream West Tour. China" for the online gaming industry do a good job. "China" domain name as the core Domain name brand protection strategy set an example, with the continuous improvement and development of technology and management, ". China's domain name as a cultural brand to promote the role of the sharp weapon will soon erupt.