". China" the application of domain name into the mainstream analysis of localization strategy of website identification

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". China" domain name as one of the hottest topics in the Internet field this year, has been the focus of domestic domain name market, popular but also full of controversy, so always affect most netizens sensitive nerves. August 16, CNNIC director Mao Wei in the Internet Conference Board, said, ". China" international top Chinese Domain name has been approved for effective, will automatically upgrade the ". CN" Domain name to ". China", while supporting the simplified and traditional Chinese input. The current ". China" domain name has accepted a global scope application. ". China" domain name began to board the international arena.

Another hotspot of concern is that ". China", as the top Chinese domain name in the global Internet, has been formally incorporated into the global Internet root domain Name System and has been formally resolved for use by global netizens.

As early as July 10, the Internet name and number distribution Agency (ICANN) authorized the Internet address Assignment (IANA) to formally write the ". China" domain name to the global Internet root domain Name System (DNS). “。 China "Domain name Global resolution deployment completed." By then, netizens simply enter "Chinese" in the browser's address bar. China's "Domain name can access the relevant Web site, which means that billions of of the world's users of Chinese, in any region, as long as in the browser's IE Address bar to enter Chinese." China, you can get to the webpage you want to visit directly.

As far as I know, as of now in the first time to achieve the ". China" direct access to support the mainstream browser: Microsoft IE7/IE8, Opera, Roaming (Maxthon), Firefox (Firefox), Sogou Browser, Safari, 360 Browser, the window of the world, In these IE address bar directly enter the Chinese domain name, you can enter the homepage to achieve access;

After the approval of the international top Chinese domain name in China, the industry personage said, "Chinese, Chinese" pure Chinese domain name will be more popular.

The brand effect of Chinese domain name may be known in the industry. If the site domain name is used in English address, plus the domain name itself is not too good to remember, not often use or collection, the site is afraid that there will be no repeat customers.

The Chinese domain name is not the same, it just makes up for the English domain name in the domestic use of weaknesses. Especially for those "Chinese old" enterprises, the domain name means brand, and English can not accurately express the meaning of it, this is the domain name encountered acclimatized a performance. At the same time, Chinese domain name is more able to convey the brand contained in the historical and cultural information or brand value, the current domestic well-known enterprises have registered Chinese domain name, to keep their own internet number not to be used by others.

But the Chinese domain name brings a lot of controversy. Some people think that Chinese domain name does not conform to Internet usage habits. Also has the professional personage thinks, a website good or bad, can develop, and domain name is easy to remember, and have no absolutely inevitable relationship. Many website domain name is very bad to remember, but, their traffic, visit quantity, the popularity is very high. Today's web site traffic is a considerable part of the search engine, for search engines, there is no good remember and bad points. At the same time, the Chinese domain name exists in the input method switching problem is also criticized by the majority of netizens.

". China" domain name approved, ". CN" Domain name for free upgrade to ". China". Domestic Chinese domain name registration price also began to become the focus of the Internet field, another layer of concern for netizens is that Chinese, ". China" domain name registration will lead to the high price of the domain name trend. There is some truth to this conjecture, but not all of it. It is understood that the recent domestic well-known IDC service provider China Connaught Net by the five anniversary of the brand, for customer demand, the introduction of Chinese. Com/.net domain name only 150 yuan/year, far below the market price, is now causing small and medium-sized webmaster attention and snapping.

For the ". China" international top Chinese Domain name has been approved, China's Connaught Network said that not only the ". China" domain name, "Hong Kong", "Taiwan", "Singapore" and Japanese, Korean international top-level domain names have been approved by ICANN, therefore, regardless of the Chinese domain name of the good or bad, The localization of website identification is an irreversible trend. But Chinese domain name still need to improve place, such as many browsers do not support Chinese domain name, input switch is also a big trouble. Without solving these details, the ". China domain name" is still a long way to spread.

Article Author: China Connaught Net www.nuo.cn, reproduced please indicate the source, welcome you to communicate together, thank you!