". Group" new domain name or will become the new main force of domain name industry

February 13, according to the latest data from the domain name statistics Agency, the total number of global domain names registered in 2014 has reached 136 million. Among them, the new Internet number-the new generic top-level domain name, registered volume has broken 4 million mark. About the new generic top-level domain total of 4% of the Chinese domain name suffix, in the new generic top-level domain name has 12.25% of the registered share of the domain name industry to become a dark horse. The newly opened Chinese new top-level domain name ". Group" in 2015, with the continuous development of Chinese enterprises and the Internet, as well as the gradual popularization of the Chinese top-level domain name, has become the best "natural attribution" of the Internet power of group enterprises, and relies on the Internet to realize the group Enterprise online market Deep, Or will become the domain name industry a new round of the main force.

Domain Name Market segmentation is based on industry or brand characteristics
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with the rapid development of the global Internet industry, the global common understanding of the domain name in the process of enterprise Internet has tended to dry up, resources are very limited, the country's top domain name. CN also faces the same reality. Other popular generic top-level domains have been identified among users, such as. NET is considered to be an internet company and. org represents a non-profit organization, initially showing the development direction of the segmentation of the domain name market. And the implementation of the new generic top-level domain plan, breaking the global only 22 universal top-level domain, so that the domain name market more finely differentiated, will be more choices in front of the user. Wang, the main target for internet entrepreneurs, is mainly for the electric business users, visible, the new generic top-level domain is based on user interest and demand-oriented, highlighting personalized and proprietary attributes, and in-depth to the industry market segments. The most significant number is the "old" hammer. During the listing, the published domain name describes the development of the market segments, and its choice to abandon the acquisition of high single letter. com or. cn domain name, directly choose to strengthen its brand characteristics of the "t.tt."
 
. Group to promote the strength of enterprises to deepen the Chinese market
 
in the internet era of group companies, the trend of segmentation of domain names directly affect the depth of its industry development. Since the beginning of the term "group" in China in the 1987, more and more have been given to the economic organization with comprehensive function, which is not recognized by the end-users. Under the trend of economic globalization, the brands of foreign capital and joint ventures such as Unilever Group, Procter and Gamble Group and LG Group have been stationed in China with group image. Since then, Chinese group-type enterprises such as Cofco Group, the first agricultural group, and so began to take the group brand to market. In the face of the chaotic relationship and the phenomenon of each other between the subsidiaries and the parent companies, it is necessary to take drastic mergers, reorganization, integration and transformation. In addition to advertising, public relations and other aims to affect the audience, to meet the Internet era online business integration is a comprehensive form of the promotion of an important link. As a result, the group's official website springing up, but neglected the "Internet number" domain name. When Jingdong "JD.com", Amazon "z.cn" such as the emergence of super domain names, has confirmed that the domain name as a communication element of the enterprise into the market a great tool of the power. and the "group" of the economic organization to express the meaning of exactly the same. group domain name, the group enterprise online strength of the natural attribution. As the "group"-type enterprise name consistent with the top-level domain, in the early days of the opening. The group has a wealth of resources, at the same time with distinct memory points, will save the company a huge amount of traffic generated search costs.
 
At present, China's Internet users in 632 million of the world's top ranks, facing such a large group of Chinese users, the Chinese top-level domain name ". Group" to a large number of eager to open up and deep into the Chinese marketGroup-oriented enterprises have brought new opportunities for online development. That is, when the terminal, or investors, need to understand the group's industrial layout, business philosophy, through the browser address bar directly input such as "the Earth, the group", you can direct to the group's official website. Through the group website to visit the subsidiary business Process system and product content, you can fully show the overall strength of the enterprise.
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Although it has just been opened, many enterprises have joined the register. Group Domain name Camp. Among them, more than 60% for multinational enterprises, including Samsung (Samsung Group and Samsung Group), Lego (Lego Group and lege group), Ikea (IKEA Group), Hong Kong CLP Group (CLP, group) and so on. Driven by these international giants, the ". Group" domain name is bound to enter more business horizons.